Brand Update: Idea
Posted by Bizdom Pandey
Brand Update
Thursday, March 25, 2010
Taking its 'Use Mobile, Save Paper' campaign further, Idea Cellular has partnered with the two leading coffee chains – Barista and Café Coffee Day – to spread awareness about its 'Go Green' campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.
Posted by Bizdom Pandey
on Thursday, March 25, 2010.
Filed under
Brand Update
.
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