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Brand Update: Idea

Taking its 'Use Mobile, Save Paper' campaign further, Idea Cellular has partnered with the two leading coffee chains – Barista and CafĂ© Coffee Day – to spread awareness about its 'Go Green' campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.
 
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