Brand Update

Desi Brand

1 Hasina, 13 Khiladi

Desi girl Priyanka Chopra is set to host the special IPL edition of Fear Factor – Khataron Ke Khiladi. The already proved reality series, run after the IPL, will have 13 Indian and international cricketers doing the tasks. Earlier the programme was spear-headed by Akshay Kumar with the tag-line “13 Haseenayen, 1 Khiladi” but this time its set to reverse “1 Hasina, 13 Khiladi”.

Fear Factor is an American stunt/dare reality game show. The original Dutch version was called "Now or Neverland". When Endemol USA and NBC adapted it to the American market in 2001, they changed the name to "Fear Factor". In India first time Fear Factor India was aired on Sony TV.
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