Hindustan Unilever has roped Shahid Kapoor for the Vaseline Men Anti-Spots Whitening Face Cream. With this, Vaseline launched a whole new range of skin care products for men that include face washes, body shower gels and body lotions. The tagline for this campaign is "Be Prepared".
- Shahid Kapoor has earlier endorsed brands such as Levi Strauss Signature jeans, VIP Luggage and P&G's Head and Shoulders.
- While, the other players in the men's skin care category are Garnier Men Power Light (endorsed by John Abraham); Emami's Fair and Handsome endorsed by Shahrukh Khan); Elder Pharmaceuticals' Fairone Man; Nivea for Men; and HUL's Fair and Lovely Menz Active.
- HUL has also roped in Anushka Sharma as its brand ambassador for Vaseline White for Women.