JWT launched AnxietyIndex.com, an interactive site that helps brands to understand and navigate the anxiety experienced by consumers today. The intention is to operate the site as a place where people can discover and discuss how brands are responding and consumers in their handling of the current global recession.

BMW India announced a partnership with amateur golfing sensation Shiv Kapur to promote and showcase BMW Golf in India. As the Golf Ambassador for BMW in India, Shiv will actively promote the BMW Golf Cup International, the world's largest international golf series for amateurs, across the country later this year. As part of the year-long parnership, Shiv Kapur will also be given a BMW 6 Series sedan.

"The core proposition of Bournvita Li'l Champs is to provide mental alertness and physical fitness in the age group of 2-5 years," said Cadbury India executive director-marketing Sanjay Purohit.

Rajasthan Royals and consumer products maker GlaxoSmithKline (GSK) Consumer Healthcare India Ltd are in process to develop an energy drink for the second edition of the Indian Premier League (IPL). GSK's malt-based drink Boost was one of the brand partners of the RR, also they are the leading makers of health drink products such as Horlicks, Viva, Maltova and Boost

With the launch of the new range and with the signing of Preity Zinta, we are confident that the Vatika Dandruff Control range will also beat the industry average and double its turnover in three years," Dabur India COO (Consumer Care) V S Sitaram said.

PepsiCo has scored a double whammy for the upcoming IPL season after bagging the sponsorship deal for Mumbai Indians and securing the status of official hydration partner of the Chennai Super Kings (CSK) for its 7UP brand.

Here is a look to thePrelims TC @ Pune.
Contributed by:- Rahul (He missed me in TC & i missed TC)

1. This maker of Nutrela, recently launched the drink named – “N’Rich”?

2. Identify this in India?

3. This brand of Vodka from the stable of Radico Khiatan group is endorsed by Hritik Roshan?
4. After over 100 years the Gherkins would be replaced by what in the logo of Heinz Ket-up?
(Hint: Think basic……Ketchup……..)

5. Samsonite's ad.

6. Name the grammy award winner rapper owns the rights of Bad Boy records, a clothing line & restaurants?
7. Adam Cohen’s book – “The Perfect Store” is a story of which internet enterprise?
Many thought it as Amazon but ………………….
8. Baba Kalyani's pic.

9. This company has recently launched world’s first matrimonial channel ….name it?
10. This world famous Ice-cream Chain Company celebrates “Free cone day” each year name it?
11. JAY engineering works ltd. manufactures which famous Fan brand?
12. In 1982 what was created by Mitch kapor & Jonathan Sachs for IBM PC’s?
13. “Fem” brand is owned by which Indian business group?
14. Identify this Battery manufacturer? (Print Ad)
15. Mahachocco is the brand endorsed by which Indian cricketer?
16. This company owns the kiosk by name “Devils workshop” and plans to retail its tea under the brand “Bollywood Chai”….Name it? (Think of your summer vacations………..beverage)
17. Identify the group (A lady holding a child) ? (Hint: If u r in Poona then u must know it……..)
18. India’s first 3D action PC game is based on which super hit bollywood movie?
19. Clip of an Ad for Colgate
20. Clip of an ad for Fair & Lovely

It was founded by Karl Friedrich Rapp and Gustav Otto after the merger of two manufacturers of airplane engines in the city of Munich: a Rapp-Motorenwerke and Gustav Otto Flugmaschinfabrik. The Rapp-engine works themselves began in 1913 at Munich, started to build aircraft engines for Austria in anticipation of World War I. Rapp-Motorenwerke's top customer was Franz Josef Popp, general inspector of Emperor Franz Josef's army. Popp hired Max Friz, an aircraft engine designer from Austro-Daimler; together in Munich they established Bayerische Motoren Werke based on the engineering ideas of Rapp.
The First World War brought rapid growth to the company, which soon built large facilities to the east of the former airfield of Oberwiesenfeld in Munich. Until 1918, supplied engines for military aircraft. However the twist in the tale came in with the Treaty of Versailles, signed after the World War I, when Germany was banned to manufacture aircraft engines for five years. BMW then began to provide four-cylinder engines for trucks and boats.

The company's interests in motorcycle manufacture developed rapidly in the early 1920s. The first model, the R32, consisted of a flat twin engine and drive shaft housed in a double-tube frame, with valves in an inverted arrangement to keep the oil clean. Designed by engineer Max Fritz, bike debuted in the salons of Paris and Berlin. This model had the basic characteristics of future bike brand: of 2 cylinder boxer engine and transmission secondary axle card.
Franz-Josef Popp was the first Director General and CEO of BMW.













Key Dates:
1913: Inventor Karl Rapp opens an aircraft design shop.
1917: Rapp's original business leads to the formation of Bayerische Motoren Werke AG, under the direction of Franz Josef Popp and Max Friz.
1918: First BMW aircraft engine is built.
1929: First BMW car is built.

Trivia: The nomenclature
BMW uses 3 numeric digits followed by one or two letters to identify their models. The first number is the number of cars. The next two numbers represent the engine displacement in liters multiplied by 10. The letters mean: d = diesel, petrol = i; x = all wheel drive, long wheel base l = c = par. For example, the model 760il car is a series of 7, moved to the 6.0l engine with petrol.

Won by SCMHRD, runner-up SLC

Alan Landers was the perfect choice to be the face of America's best-selling cigarette brand. As the Winston man, he appeared in hundreds of magazine and billboard advertisements in the 1960s and 1970s, portraying smoking as stylish and attractive.
Update: Alan Landers, has died while undergoing treatment for throat cancer. He was 68.

"They created the illusion that smoking was cool but they knew when I was doing the campaign that it caused lung cancer and that it was the most addictive drug the world has ever known," said Landers, who endures daily radiation therapy near his home in Fort Lauderdale, Florida. "They should be held accountable for killing people."

The ad said, "I won't settle for anything less."

It's part of Kit Kat's 'Working Like a Machine Campaign', to show how people need a break from the monotony of day to day life.

Pepsi is extending its brand portfolio, by launching an extension of 7Up- Nimbooz, a lemon drink, to be compete against Coke's Limca.

A special 'Nimbooz Highway Gadi' will be stationed on the major highways connecting New Delhi to Lucknow, Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste amongst people

Won by Varun Nair & Sharan Basavraj (National Institute of Technology Karnataka, Surathkal)

For qts and reviews please visit SEQC

Prelims qts: (20 questions)

1. Visual – Kamal Nath
2. Raj Kundra was in the news recently for acquiring a stake in which IPL team? – Rajasthan Royals
3. Glucon D is a brand owned by which company? – Heinz
4. Visual of print campaign featuring Beyonce Knowles – L’Oreal
5. Kasturi & Sons are the parent company behind which famous newspaper? – The Hindu
6. “Better Sound Through Research” – Bose
7. Logo – Obama Campaign
8. Frito Lays, Quaker Oats, Gatorade are all owned by which company? – Pepsico
9. Whose book is Straight From The Gut? – Jack Welch
10. Logo (Tux the penguin) – Linux
11. Aveo is a car from which global giant in India? – Chevrolet
12. Ngultrum is the currency of which country? – Bhutan
13. Visual of cover of Newsweek. – Donald Trump
14. Visual – Varghese Kurien
15. If Samsung is to Chelsea, who is to Liverpool? – Carlsberg
16. Visual of an online banner ad. – Bharatmatrimony.com
17. Kings and Leela’s Rio are new entrants into which business in Goa? – Casinos
18. Which airport in India operates from a military airbase calledINS Hansa? – Dabolim/Goa Airport
19. TVC – HSBC
20. TVC – LIC

Mr. Yunus calls the current economic crisis "good" and "exciting" because it gives us an opportunity to create a "new normalcy." He says we should redesign the whole financial system so it is inclusive for all people.

A Nice micro-site by Kitkat, Have a break.

Designed by the Brandimage agency, the logo is now just one word, in an elegant style and with a lighter typography.

The national colours remain present on the aircraft’s tail fin and fuselage:
• navy blue, predominant for 75 years, evokes the brand’s historical capital and the airline’s efficiency,
• white, the colour of excellence, suggests well-being and the French travel experience,
• the bright red accent, punctuates and energizes the brand, underlining both French chic and the attention paid to Air France customers by the airline’s staff, both on the ground and on board

The Global 100 Most Sustainable Corporations in the World is a project initiated by Corporate Knights Inc. with Innovest Strategic Value Advisors Inc., a leading research firm specializing in analyzing extra-financial drivers of risk and shareholder value, including companies’ performance on social, environmental and strategic governance issues. Innovest was selected as the exclusive research analytic data provider for the Global 100.

Read more

Launched in 2005, the annual Global 100 is unveiled each year at the World Economic Forum in Davos.

The Underwear Day was created in New York City in 2003, to develop the Brazilian underwear industry.

Now you can access a map of the bottom of the ocean with additional information provided by National Geographic, BBC, among others. Additionally, users can identify the effects of global warming in certain areas.

Hello quizzing janta,

here is a good news for u......................
VAMNICOM is organizing its annual event "SPARDHA '09" which is scheduled on Feb 20th to 22nd '09. Biz quiz is one the event.

BIZDOM QUIZ

Date:- Feb 21st '09
Time:- 10:30 AM
Quiz Master:- Siddharth Mishra
Venue:- VAMNICOM

CASH PRIZE is also there..........................

Rules and Guidelines
· Each Team should comprise of two members, mix teams are allowed.
· There is no restriction on the number of teams from any institute/organization.
· No participant can be a part of more than one team for the same event.
· There will be a written preliminary round.
· All the participants are required to carry a valid ID card of their institute/organization.
· These are the general guidelines. Details of the event will be announced on the spot.
· The decision of the quizmaster will be final and binding on all participants.
· Registration can be done online at spardha09.vamnicom@gmail.com. What we require is just your name & the name of your institute/organization.

For further details contact spardha09.vamnicom@gmail.com or agriboyankit@gmail.com

Credit card company Mastercard has been appointed a main sponsor of the 2011 rugby union world cup, to be held in New Zealand.

Mastercard had sponsored football's World Cup from 1990 to 2006, after which it was controversially replaced by Visa.

PS: A haka is a traditional dance form of the Māori of New Zealand. It is a posture dance with shouted accompaniment, this dance was made famous by All Black Rugby team.

Real Madrid remains the top moneymaking soccer team in the world, beating out European and English champion Manchester United due to the plunging pound, according to the latest review of the sport's finances.
Deloitte's study, which ranks the 20 biggest clubs based on revenue, showed that Madrid generated 365.8 million euros ($471.9 million) in the 12 months to June 30, 2008.

The ranking of the top 5 is:

1.- Real Madrid U$472.3
2.- Manchester United U$419.4
3.- FC Barcelona U$398.7
4.- Bayern Munich U$381.3
5.- Chelsea U$347.2

To mark five decades as the world's number one doll the creators of Barbie have created a version based on German Chancellor Angela Merkel.
The 54- year old German leader is considered the perfect model for Barbie and will be put on display at the international toy fair in Nuremberg . The toy is priced at 17 pounds and has a youthful look with thin waistline.

Sahara India was asking this question when in the on-going Punjab Gold Cup, Indian team appeared with this..

1. "CAC 40" is a benchmark index of which country?
2. Tom Monaghan founded which work famous eatery chain?
3. WHat was formed on Feb 23, 1905 by Paul P. Harris Chicago?
4. WHich brand gets its name from Ishibashi, which means 'stonebridge' in japanese
5. Which celebrity owns the production house "Cross Over Films"?
6. Which pharma major is listed as PFE in NYSE?
7. Which company owns GI Joe and another list of toys?
8. ”American Way” is the in flight magazine of which American Major airline ?
9. Which car company is the official car supplier to the Manchester United football club?

The company has entered into an agreement with Mumbai-based development firm Indusgeeks Solutions to give a boost to its ongoing advertisement campaign - Suno Dil Ki Awaaz - in Second Life. The current brand ambassadors of the company cricketers Yusuf and Irfan Pathan would also be present in the virtual world in their respective virtual avatars.

Fanta was created in 1942-1943, during World War II when Max Keith, who was handling the operations of Coca-Cola in Germany during the war, ran out the, which could only be supplied from the United States. Keith Fanta, which proved a success, as Coca-Cola was reestablished after the war, adopted the Fanta brand.
The name 'Fanta' was suggested by a vendor Joe Knipp. His idea came through a competition that the company proposed to the employees in Germany, to name the product, in which Keith told them to let their 'Phantasie' (German for "imagination") run wild. The first soda had yellow and light flavor of apple, made from apple fibres.
Fanta has been positioned in a segment and young children, associated with concepts like friendship, imagination and fun.

The Fantanas are a group of spokesmodels who were created to promote Coca Cola's Fanta brand of soft drinks in the United States. The quartet has appeared since 2002 in advertising and personal appearances.

The drink was initially introduced in the markets of Andhra Pradesh and Tamil Nadu in October and December 2008, respectively. Now it is set to be available across the nation, so just ‘Go Bite’ it. The company has also roped in actress Genelia D’Souza as the brand ambassador for the same.

Amongst the first of Fanta's brand ambassadors was actress Rani Mukherji, who was seen in the summer campaigns of 2005 and 2006. South Indian actress, Trisha endorsed Fanta in the summer campaign of 2007. In 2008, the brand's campaign did not feature any brand ambassador.
Read more: History of Fanta

Theory say's that lipstick purchases are a way of measuring the economy.
During times of economic uncertainty, women load up on affordable luxuries as a substitute for more expensive items like clothing and jewelery. This phenomenon is called The Lipstick Effect. The theory was first identified in the Great Depression, when industrial production in the US halved, but sales of cosmetics rose between 1929 and 1933.
However as a theory it was proposed by Leonard Lauder, chairman of Estée Lauder Companies. After the terrorist attacks of 2001, which affected the U.S. economy on a large scale, Lauder noted that his company was selling more lipstick than usual.

Another trivia is Revlon's history, this famous cosmetic company was founded in the middle of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed to " L "in the name of REVLON.

As a part of their branding campaign, they launched ‘Closeup Corners’, in which corner seats of certain cinema halls, were branded as ‘Closeup Corners’.

After Advani and Shivraj Chauhan , its time to have another politician from BJP to go bit hi-tech. He has promise to be a 'apolitical' blogger, he is Murli Manohar Joshi
While Mr Advani’s home page carried his slogan, “For a strong, prosperous and self-confident India,” Dr Joshi’s mantra reads, “India is original, India innovates, India is a leader.”

I had been delaying my next BiZDOM 3*3 quiz since I thought, With so many quizzes being posted these days, I don’t know if it’s a right time to post a quiz or not
Nevertheless here goes, another set of BiZDoM 3*3 quiz ( 25th )

Set 1: IndDIAN Politicians
Q1 After passing out from IIT Kharagpur in 1970, he joined IBM in USA. Later in 1990 he came back to join his father's political party and was later appointed as cabinet minister during NDA government?


Q2. According to a famous story, when JP had doubt about the success of Bihar Movement saying that he would not live for long , then this businessman along with famous Hindi poet Ramdhari Singh Dhinkar took him to Tirupati where Dhinkarji prayed to the lord to give the remaining years of his life to JP, after few days Dhinkarji died , thus forcing JP to launch his famous movement, identify the famous businessman /personality who was involved in this incident?
[Qts is based on a very famous personality's article, infact another good qts could be to name him...]


Q3. He was chief manager in the communication department in ONGC, incidentally he was also associated as brand ambassador for the same organisation. His political association is quite old, as he has been campaigning for his father for last 10 years. However this time he will try to win a seat for himself in the coming general election.


Set 2: FasT FooD Culture
Q4. In 1877, Henry D. Seymour and William Heston developed and trademarked a new product, rolled oats. All consumers had to do was add hot water to the rolled oats in order to eat them. Because most Americans did not eat oats at that time, the company decided to launch a major advertising campaign. To promote sales, the company packed its rolled oats in cardboard boxes bearing the reassuring image of an elderly Quaker and promoted their new product via a national advertising campaign in 1882, making it the first cereal to be advertised nationally. What was thus happened?


Q5. These are probably of German origin. Early Dutch settlers in New Amsterdam (later renamed New York) called them olykoeks. They were popular in colonial America but were mainly constructed in solid shapes.


Q6. These are American invention and were associated with leisure-time activities, such as fairs and amusement parks. By 1867, Charles Feltman, a pushcart vendor on Coney Island (an amusement park near New York), was selling sausages on white rolls. They were a success and Feltman converted his cart into a large, formal restaurant eventually employing many waiters.


PiCQdOm
Q7. Identify


Q8. Replica of which currency


Q9. This character is based on which incident

Last month I posted about 'Prosper.com', which is a P2P micro finance system in US. Now here is a profile of Zopa, an UK based P2P microfinance venture

Zopa.com is another fruit of Web 2.0 and social networks, in this case applied to the field of loans, a kind of P2P, something like 'money exchange' instead of 'file sharing'. Zopa is an acronym for 'zone of possible agreement'

Zopa is the world's first social finance company. In 2005 we pioneered a way for people to lend and borrow directly with each other online as part of our continuing mission to give people around the world the power to help themselves financially at the same time that they help others.

Launched by Richard Duvall,the creator of the an Internet bank Egg.com, with an idea of having 'Ebay Of Money'. The model is based on peer-2-peer: thus whosoever in need of money, have to reports on the website zopa.com and announced how much is the requirement, for what period under, what interest he is prepared to pay. Bidders can participate (in English) with between 10 and 25,000 pounds or more if a licensing deal. Then they deposited the money into a special account in his name and under a pre-agreed annualized and then they also determine the amount of borrowing by the debtor, in packages as small as 10 pounds.
Thus Zopa tries to bring together thousands of people who can offer and borrow money so individual and achieve a better position than the banks.

In case if you are interested to know about any Indian entity based on this concept, wait for my next post on this series, anyway its name is Rang de.