Pepsi is extending its brand portfolio, by launching an extension of 7Up- Nimbooz, a lemon drink, to be compete against Coke's Limca.
A special 'Nimbooz Highway Gadi' will be stationed on the major highways connecting New Delhi to Lucknow, Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste amongst people
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