Company History 4: Coca - Cola
It all began in 1886 when John Pemberton, a pharmacist from the city of Atlanta, created a drink that would become one of the greatest symbols of corporate world. This Creation of Pemberton was very much motivated by a sense of curiosity. The pharmacist used to experiment his medical formulas to find a cure for a headache. One day he mixed his syrup with soda and offered it to his customers, who consider it as a very special drink. Soon the product was a put for sale for $ 0.05. Frank Robinson, Pemberton accountant, coined the term Coca-Cola, writing the name with his own calligraphy.
The official date of birth of the product was on May 8, 1886. In the early years were sold approximately 9 cups (237 ml) per day. Unfortunately, Pemberton was more an inventor than a businessman. Without having the slightest idea that his invention would be a worldwide success, in 1891 he sold the company to Asa Griggs Candler, for approximately $ 2,300.00. Candler became the first president of the company and the first to give visibility to the real business and brand. Asa Candler, a born salesman, made the Coca-Cola a simple invention into a big business. And found creative ways to present the brightest new drink: distributed coupons to encourage people to try the product and the pharmaceutical supplied with clocks, scales and calendars with the Coca-Cola.
By 1895, Candler had built factories in the cities of Chicago, Dallas and Los Angeles. The popularity of the condenser required new forms of presentations that allowed more people to enjoy it. In 1894, Joseph B. Whitehead, put the drinks in a bottle and gave Candler, it was not very enthusiastic about the news. Despite being a businessman innovative and brilliant, could not imagine at the time that the secret of the success of Coca-Cola would be in portable bottles that consumers can take anywhere. So five years later in 1899, for just $ 1, he sold the exclusive rights to bottle and sells the drink to lawyers Benjamin F. Thomas and Joseph B. Whitehead.
Chattanooga is the site of the World's First Coca-Cola Bottling Company.