Air France introduced its new logo

Designed by the Brandimage agency, the logo is now just one word, in an elegant style and with a lighter typography.

The national colours remain present on the aircraft’s tail fin and fuselage:
• navy blue, predominant for 75 years, evokes the brand’s historical capital and the airline’s efficiency,
• white, the colour of excellence, suggests well-being and the French travel experience,
• the bright red accent, punctuates and energizes the brand, underlining both French chic and the attention paid to Air France customers by the airline’s staff, both on the ground and on board