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Tata Crucible Corporate 2010 - Mumbai (Prelims)


TC's Mumbai edition on Sunday afternoon has seen 107 teams battling for the National berth which finally won by the HUL guys Pradeep & Dushyanth with some wonderful answers who edged Questa Software's Manish Tondon & Amit Pandeya.

Here are Mumbai round's  Prelims Questions; soon final round questions will be updated as well;

  1. What is missing in this famous quote said by British PM David Lloyd George “Death is the most convenient time to _______ rich people.
  2. This trademark was first used in clothing as the only material capable of protecting workers on the infamous Manhattan Project from the corrosive Uranium hexafluoride to make U-235 for the 1st atom bomb.
  3. Started in 1903 in New Castle, Pennsylvania with the borrowing of 99 chairs from the local undertaking and later returned the same to use for the funerals.
  4. With a US $ 150 m five year grant from the Emir of ______, Al Jazeera began broadcasting for six hours a day in 1996.
  5. Which company in conjunction with Canon launched a Pocketronic, the first electronic pocket calculator in 1970?
  6. What brand was established by a business man who beat Lasslo Biro in launch of America’s 1st ballpoint in 1944?
  7. The term A1 from first rate or “highest quality” was first used in what kind of business; the term was used to designate the quality of ships by marine underwriters?
  8. From an ad- I can’t type, I don’t take dictation, I can’t file. My boss calls me indispensable. I push the button on the _____ _____.
  9. What publication has a long standing tradition in which an editor’s only signed article during his/her tenure is written on the occasion of his/her departure from the position?
  10. What is the flagship brand of Bengal Waterproof Ltd; founded by Surendra Mohan Bose?
  11. What was found by Henry Luce in February 1930, four months after the Wall Street crash of 1929?
  12. Which company built the Gateway of India?
  13. The name of this country is derived from a Latin word for a metal and its first use can be traced to the 1602?
  14. Three brothers Henry, Emanuel and Mayse in 1850 as a small dry goods store which specialized in the cotton?
  15. Which iconic institute’s premises are situated in Paternoster Squares close to St.Paul Cathedral in the city of London?
  16. Which two companies ranked 2nd and 3rd in their field would you find in the small German town?
  17. Who created Eee-pad to rival Apple’s i-pad?
  18. In 1942, a group of Quaker intellectuals, social activists and Oxford academics started this organization?
  19. Horn Mountain, Atlantis, Mad Dog and Thunder Horse are the deep underwater sites of which?
  20. How we better know Worli Chemicals today?
  21.  Identify the great global corporation











22. Identify him.

23.Who owns it?

24. Housefull producer

25. An Advertisement showing caption "kam life insurance matlab no insurance".


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AQAD 130

Who is she?



Mystryvia : She was a publisher,and it is said during her life time she was known by two names!
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Asian Paints ad featuring two brothers


The new ad try to focus on the revamped Asian Paints website which offers help to consumers at various stages of the painting process


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The story of "Silly Putty"

Silly Putty was introduced as a toy by Peter Hodgson, a marketing consultant, who packaged one-ounce portions of the rubber-like material in plastic eggs.

It can be stretched, rolled into a bouncing ball, or used to transfer colored ink from newsprint. The original discovery is made in 1943 by James Wright, who combined silicone oil and boric acid in the laboratories of General Electric. He was researching methods of making synthetic rubber, but at the time no significant application existed for the material. However, it was passed around as a curiosity. Hodgson saw a sample and realized its potential simply for entertainment and coined its name for marketing it as a toy. Its popularity made him a millionaire.

The GuestQuiZMAster (GQM): Ranjeet Varma

ABout the QuiZmaster: A biz quiz freak who has weathered many knocks during the past 4 years in biz quizzing but still survives to weather more losses and hopefully a few wins. I believe “Persistence is the twin sister of excellence - One is a matter of quality; the other, a matter of time.” HENCE MY MOTTO IS - A Quitter NEVER Wins; A Winner NEVER Quits


Q1.
1. This is one of the earlier logos of a global brand. Identify the brand / company.

Q2. Crucible Connect ( Company )

Q3. This company headquartered at Aligarh was founded in the year 1962 by Mr V. P. Gupta with an aim to provide premium quality products that count high on quality, consistency and reliability and it is the leader in it’s segment. Identify the company.

Q4. Identify the famous brand associated with this visual.

Q5. In biz parlance who is a “Yettie” ?

RBI's ad


The ad has been developed in order to raise awareness about the authenticity of various bank notes. Different states and different situations have been used in the film to deliver the message. The music and lyrics for the film has been created by Gulzar.


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IKEA -- Life Improvement Project

The Life Improvement Store of IKEA  announced the consumer launch of The Life Improvement Project, a program designed to educate, inspire and empower people to improve their lives, as well as the lives of others in their community. 

The national program consists of the Life Improvement Sabbatical Contest, offering one person the opportunity to win a year-long sabbatical* (worth $100,000) to improve the lives of others; a series of free Life Improvement Store Seminars for consumers, hosted in IKEA stores across the U.S.; and a Life Improvement Co-Worker Challenge, giving IKEA employees (co-workers) the opportunity to get further engaged in local community initiatives.



The Life Improvement Store, an idea designed to communicate the company’s core vision and mission of creating a better everyday life for the many people.  This concept is also being introduced to the public via a national ad campaign, “Made By,”.




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AQAD 129

He created a bomb.Identify the bomb! or this person






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LoGO TaLe: Saraswat bank

The logo is an adaptation of a hexagon, made to look like two protective hands placed over each other, as though “guarding” its customers and their savings. It makes use of red (known for warmth and auspiciousness) and yellow (symbolising wealth, dynamism, sunshine and optimism). Further, the colours are brighter in the centre of the design and create a halo effect.
The two hands are placed with a gap in between, which is shaped like a bolt of lightning, once again a symbol of dynamism and energy. The logo, at a subliminal level, looks like an ‘S’ (for ‘Saraswat’). Astrologically, the yellow and red combination is a union of Mars and Jupiter, which is considered to be auspicious (‘Raj Yog’).
Old Logo

Brand Ambassador for Lakme -- Shraddha Kapoor

Shraddha Kapoor, daughter of Shakti Kapoor has been signed by Lakme as its Brand Ambassador. She will be part of the advertising campaigns and will also walk the ramp at the grand finale of Lakme Fashion Week. In the past, Rekha, Aishwarya Rai, Bipasha Basu, Lisa Ray, Yana Gupta, Raima Sen and Katrina Kaif endorsed Lakme.


Shraddha made her debut in Bollywood with 'Teen Patti' that also starred Amitabh Bachchan and Ben Kingsley.

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