Brand Update

Desi Brand

The story of "Silly Putty"

Silly Putty was introduced as a toy by Peter Hodgson, a marketing consultant, who packaged one-ounce portions of the rubber-like material in plastic eggs.

It can be stretched, rolled into a bouncing ball, or used to transfer colored ink from newsprint. The original discovery is made in 1943 by James Wright, who combined silicone oil and boric acid in the laboratories of General Electric. He was researching methods of making synthetic rubber, but at the time no significant application existed for the material. However, it was passed around as a curiosity. Hodgson saw a sample and realized its potential simply for entertainment and coined its name for marketing it as a toy. Its popularity made him a millionaire.
Copyright © 2013 Bizdom