Brand Update

Desi Brand

IKEA -- Life Improvement Project

The Life Improvement Store of IKEA  announced the consumer launch of The Life Improvement Project, a program designed to educate, inspire and empower people to improve their lives, as well as the lives of others in their community. 

The national program consists of the Life Improvement Sabbatical Contest, offering one person the opportunity to win a year-long sabbatical* (worth $100,000) to improve the lives of others; a series of free Life Improvement Store Seminars for consumers, hosted in IKEA stores across the U.S.; and a Life Improvement Co-Worker Challenge, giving IKEA employees (co-workers) the opportunity to get further engaged in local community initiatives.

The Life Improvement Store, an idea designed to communicate the company’s core vision and mission of creating a better everyday life for the many people.  This concept is also being introduced to the public via a national ad campaign, “Made By,”.

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