Benetton to release the eightieth issue of its COLORS magazine to celebrate the 'Superheroes' of our day

The eightieth issue of COLORS celebrates the Superheroes of our day: men and women, weak or strong, rich or poor, all united by a common wish: the good of people and of the world. "Real" people who do extraordinary things for others, and who, in different ways, contribute to improving society.
In the cartoon world, characters like Batman, Wonder Woman or Superman fight the baddies using their superpowers, alter egos and exceptional abilities, but unfortunately only in our imagination. COLORS has met some real-life superheroes, who face the baddies of our everyday world with courage and self-sacrifice: the damage caused by the collapse of economies and by rampant pollution, the destruction caused by wars, the poverty of ignorance and atrocities.

For more info see www.colorsmagazine.com

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Oriental insurance for IPL - 4

State-owned Oriental Insurance has provided insurance cover of Rs 610 crore to 5 IPL franchise teams, including the defending champion Chennai Super Kings.The insurance cover include personal accident, medical insurance and loss of baggage. 

 Bytes:-

• The highest insurance cover of Rs 160 crore was provided to Kochi Tuskers Kerala.
• Chennai Super Kings were insured for Rs 136 crore, the second highest cover among the 5 teams.
• Mahendra Singh Dhoni is the highest insured player with Rs 34 crore. Last year, he was given an insurance cover of Rs 10 crore.
• Pune Warriors, which is owned by Sahara India, has bought policy cover of Rs 122.4 crore for 30 players.
• Rajasthan Royals has got personal accident cover of Rs 93.7 crore, second edition winner Deccan Chargers is insured with a sum of Rs 98 crore.
• Pune Warriors captain Yuvraj Singh has been given personal accident cover of Rs 24.7 crore while his teammate Robin Uthappa gets Rs 28.8 crore cover.
• Suresh Raina of Chennai Super Kings and Mahela Jayawardene captain of Kochi Tuskers Kerala has been given cover of Rs 20.5 crore.
• Oriental Insurance provided an insurance cover of more than Rs 1,000 crore to the Board of Control for Cricket in India (BCCI), the apex governing body and the owners of different franchises in the last edition.

MakeMyTrip - 'Memories Unlimited'

MakeMyTrip.com, which is an online travel agency, has unveiled a new communication strategy that looks to underline its promise of creating memorable experiences for its customers apart from offering the best holiday packages and deals. The campaign captures MakeMyTrip's positioning of a complete travel solutions provider offering premium holiday experiences that are unforgettable. 

The light-hearted TVC's plot revolves around a man who has lost his memory and is being coaxed by his family members and doctor to remember something from his past. While he tries to remember his past, all that flashes in his mind are memories of enjoyable trips and holidays he has taken around the world. The man does not recognise his family members but the only name that comes to his mind is - MakeMyTrip. 

Brand Ambassador - Ranbir Kapoor : Tata DoCoMo

Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador. 

Docomo’s new campaign ‘Make it simple, silly" 

He is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years. 

 

Evolution Of The Telephone Infographic

Via: PowWowNow Conference Calls

IPL Brand Update

UltraTech Cement Limited, the single largest cement brand in the country today announced its partnership with the IPL Team Deccan Chargers. UltraTech Cement has been behind various cricketing events and has been associated with IPL T20 for the past few years.

Linc Pen would continue as a partner of both the Rajasthan Royals and Kolkata Knight Riders from IPL 2010. Additionally this season, they will also be the Principal Sponsor for the Deccan Chargers.

Yamaha ties up with Deccan Chargers as official team partner

Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4.

ACC Limited, India's leading cement manufacturer, is pleased to announce the renewal of its association with Kings XI Punjab in Season 4 of the Indian Premier League 2011.

Byte: ACC has a long and rich history of being associated with the game since the 1940s and 1970s when many of the country's great cricket players were employees of the company. The legendary Madhav Mantri joined ACC as a young executive in 1946. ACC was amongst the first companies in India to offer full-time employment to cricketers during this period. Several cricket legends were employees of ACC during their active cricket careers like Rusy Mody, Ramakant Desai, Bapu Nadkarni, Dilip Sardesai, Polly Umrigar, Sunil Gavaskar and Karsan Ghavri among others. India's Test team at the time often had seven or eight players who were also full-time employees of ACC. So close was this bond that sportsmen affectionately referred to ACC's second name as being "All Cricketers Company".

Aus/NZ hailed ‘the world’s toughest backyard’ in cricket world cup promo

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Sony Infographic – The History of 3D

It all started in 1890, when William Friese-Green filed a patent for a 3D movie process that uses two screens. However it was not until 1922 when the first 3D film show occurred. This took place in Los Angeles, and the movie was The Power of Love. After that, not much happened until 1970, when technology improved, and then cool 3D movies like Jaws and Friday the 13th Part III debuted.

Source: Buzz Hays @ Sony