Brand Update

Desi Brand

IPL Brand Update

UltraTech Cement Limited, the single largest cement brand in the country today announced its partnership with the IPL Team Deccan Chargers. UltraTech Cement has been behind various cricketing events and has been associated with IPL T20 for the past few years.

Linc Pen would continue as a partner of both the Rajasthan Royals and Kolkata Knight Riders from IPL 2010. Additionally this season, they will also be the Principal Sponsor for the Deccan Chargers.

Yamaha ties up with Deccan Chargers as official team partner

Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4.

ACC Limited, India's leading cement manufacturer, is pleased to announce the renewal of its association with Kings XI Punjab in Season 4 of the Indian Premier League 2011.

Byte: ACC has a long and rich history of being associated with the game since the 1940s and 1970s when many of the country's great cricket players were employees of the company. The legendary Madhav Mantri joined ACC as a young executive in 1946. ACC was amongst the first companies in India to offer full-time employment to cricketers during this period. Several cricket legends were employees of ACC during their active cricket careers like Rusy Mody, Ramakant Desai, Bapu Nadkarni, Dilip Sardesai, Polly Umrigar, Sunil Gavaskar and Karsan Ghavri among others. India's Test team at the time often had seven or eight players who were also full-time employees of ACC. So close was this bond that sportsmen affectionately referred to ACC's second name as being "All Cricketers Company".
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