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From BizDom Blog
Now You Can Shop JCPenny From Facebook
In what is sure to be the start of a very big trend, JCPenny is announcing their new Facebook application that allows Facebook users to browse and purchase items directly from JC Penny’s Facebook page. Users will be able to browse and search JC Penny’s catalog, as well as “like” products and purchases. I’m not sure I see the point of “liking” your purchase of a new pair of boots, but then again I also don’t use Facebook.
Visit: http://www.facebook.com/jcpenney?v=app_174296685928910
Metro Logos of the World
The Year's Most Creative Advertising Ideas
From Procter & Gamble's new spin on men's body wash and deodorant to a pop-up store that serves Pop-Tarts sushi, here are the most creative advertising ideas of 2010.
Sometimes, all you need is a little creativity to turn something old and familiar into a fresh new hit.
That's exactly what did it for Old Spice. To revive a 72-year-old brand, Procter & Gamble ( PG - news - people ) tapped Isaiah Mustafa, the handsome former NFL wide receiver, to star in a campaign to appeal to women. Old Spice presented the chisel-chested Mustafa in ads as "The Man Your Man Could Smell Like," and the campaign went viral. P&G reaped 1.2 billion earned media impressions from the campaign, and Old Spice soared to the No. 1 spot in the U.S. male body wash and deodorant category. The insight that made it possible? Women, not men, do most male grooming purchasing.
Read More
Sometimes, all you need is a little creativity to turn something old and familiar into a fresh new hit.
That's exactly what did it for Old Spice. To revive a 72-year-old brand, Procter & Gamble ( PG - news - people ) tapped Isaiah Mustafa, the handsome former NFL wide receiver, to star in a campaign to appeal to women. Old Spice presented the chisel-chested Mustafa in ads as "The Man Your Man Could Smell Like," and the campaign went viral. P&G reaped 1.2 billion earned media impressions from the campaign, and Old Spice soared to the No. 1 spot in the U.S. male body wash and deodorant category. The insight that made it possible? Women, not men, do most male grooming purchasing.
Read More
Flying Machine Launches New Campaign
The campaign is conceptualized by Lowe Lintas. The agency has created 3 TVCs and print ad with the objective to make the brand more hip and relevant to today’s youth and resonate stronger with their outlook and attitudes.
Flying Machine belonged on the everyday-shelf of the youngster. What he slips into when he didn’t have to try too hard to dress-to-impress. When attractiveness lies in being himself – whatever that was, with all the quirks and imperfections. It’s a perfect choice for when “who you are” is more important than what you’re wearing.
Flying Machine belonged on the everyday-shelf of the youngster. What he slips into when he didn’t have to try too hard to dress-to-impress. When attractiveness lies in being himself – whatever that was, with all the quirks and imperfections. It’s a perfect choice for when “who you are” is more important than what you’re wearing.
Twitter's retooled business website makes it easier to buy ads, promoted content
The retooled site includes a tutorial breaking down the basics of how to use Twitter, a guide on how to optimize your activity with tips on building a following for a business, and a section called Start Advertising.
Advertising revenue is a key factor in Twitter becoming a major force on the Web, alongside the Googles and Facebooks of the Internet, which pull in millions of dollars from ads on their sites. The reboot of business.twitter.com is Twitter's latest push to generate more revenue.
As a part of its renewed business push, Twitter is now offering analytical data for those companies who buy ads or promoted content on the site.
India ka Idea
Taking the story of “it happened in India” into reality, Future group, Group CEO Kishore Biyani is mulling to introduce a model where a consumer can enter into a Big Bazaar outlet and drop in an innovation in the various consumer sectors it is present in and if the idea seems feasible, the group will not only manufacture but also market and sell the innovation under the brand “India ka Idea”.
Considering that India is a land of innovation where needs and circumstances drive a mind to innovate, Biyani feels that providing “such a platform will not only lead India into developing more products which are Indian in all its origin but also low-cost and eco-friendly for the masses.”
Interestingly, two such innovations have already found space on the shelves at Big Bazaar outlets in Ahemdabad, where the company has put samples of a refrigerator called Mitticool, a clay refrigerator that works without electricity and mitti cool non-stick pan -- a non-stick tava made out of clay layering which would cost you only `70-100 as against for the regular one which would not cost less than Rs 500.
Biyani’s Future Group on Tuesday signed an MoU with National Innovation Foundation (NIF), Department of Science and technology, Government of India, giving shape to an innovation lab called “Khoj lab” which will create and support innovations at grassroots and help those innovations becoming marketable.
Considering that India is a land of innovation where needs and circumstances drive a mind to innovate, Biyani feels that providing “such a platform will not only lead India into developing more products which are Indian in all its origin but also low-cost and eco-friendly for the masses.”
Interestingly, two such innovations have already found space on the shelves at Big Bazaar outlets in Ahemdabad, where the company has put samples of a refrigerator called Mitticool, a clay refrigerator that works without electricity and mitti cool non-stick pan -- a non-stick tava made out of clay layering which would cost you only `70-100 as against for the regular one which would not cost less than Rs 500.
Biyani’s Future Group on Tuesday signed an MoU with National Innovation Foundation (NIF), Department of Science and technology, Government of India, giving shape to an innovation lab called “Khoj lab” which will create and support innovations at grassroots and help those innovations becoming marketable.
Mark Zuckerberg named Time 'Person of Year'
At 26, Zuckerberg is the youngest "Person of the Year" since the first one chosen, Charles Lindbergh; he was 25 when he was named in 1927, Time said Wednesday. Zuckerberg beat out Britain's Queen Elizabeth II by just two weeks: She was 26 when she was named in 1952.
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