Twitter's retooled business website makes it easier to buy ads, promoted content
The retooled site includes a tutorial breaking down the basics of how to use Twitter, a guide on how to optimize your activity with tips on building a following for a business, and a section called Start Advertising.
Advertising revenue is a key factor in Twitter becoming a major force on the Web, alongside the Googles and Facebooks of the Internet, which pull in millions of dollars from ads on their sites. The reboot of business.twitter.com is Twitter's latest push to generate more revenue.
As a part of its renewed business push, Twitter is now offering analytical data for those companies who buy ads or promoted content on the site.