The campaign is conceptualized by Lowe Lintas. The agency has created 3 TVCs and print ad with the objective to make the brand more hip and relevant to today’s youth and resonate stronger with their outlook and attitudes.
Flying Machine belonged on the everyday-shelf of the youngster. What he slips into when he didn’t have to try too hard to dress-to-impress. When attractiveness lies in being himself – whatever that was, with all the quirks and imperfections. It’s a perfect choice for when “who you are” is more important than what you’re wearing.