Flying Machine Launches New Campaign

The campaign is conceptualized by Lowe Lintas. The agency has created 3 TVCs and print ad with the objective to make the brand more hip and relevant to today’s youth and resonate stronger with their outlook and attitudes.
Flying Machine belonged on the everyday-shelf of the youngster. What he slips into when he didn’t have to try too hard to dress-to-impress. When attractiveness lies in being himself – whatever that was, with all the quirks and imperfections. It’s a perfect choice for when “who you are” is more important than what you’re wearing.

Twitter's retooled business website makes it easier to buy ads, promoted content

Twitter relaunched its business efforts Wednesday to not only help companies more easily use the social media site, but also to sell more advertisements, Promoted Tweets, Promoted Trends and Promoted Accounts.

The retooled site includes a tutorial breaking down the basics of how to use Twitter, a guide on how to optimize your activity with tips on building a following for a business, and a section called Start Advertising.

Advertising revenue is a key factor in Twitter becoming a major force on the Web, alongside the Googles and Facebooks of the Internet, which pull in millions of dollars from ads on their sites. The reboot of business.twitter.com is Twitter's latest push to generate more revenue.

As a part of its renewed business push, Twitter is now offering analytical data for those companies who buy ads or promoted content on the site.

India ka Idea

Taking the story of “it happened in India” into reality, Future group, Group CEO Kishore Biyani is mulling to introduce a model where a consumer can enter into a Big Bazaar outlet and drop in an innovation in the various consumer sectors it is present in and if the idea seems feasible, the group will not only manufacture but also market and sell the innovation under the brand “India ka Idea”.

Considering that India is a land of innovation where needs and circumstances drive a mind to innovate, Biyani feels that providing “such a platform will not only lead India into developing more products which are Indian in all its origin but also low-cost and eco-friendly for the masses.”

Interestingly, two such innovations have already found space on the shelves at Big Bazaar outlets in Ahemdabad, where the company has put samples of a refrigerator called Mitticool, a clay refrigerator that works without electricity and mitti cool non-stick pan -- a non-stick tava made out of clay layering which would cost you only `70-100 as against for the regular one which would not cost less than Rs 500.

Biyani’s Future Group on Tuesday signed an MoU with National Innovation Foundation (NIF), Department of Science and technology, Government of India, giving shape to an innovation lab called “Khoj lab” which will create and support innovations at grassroots and help those innovations becoming marketable.

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Give Funda.

Mark Zuckerberg named Time 'Person of Year'

Facebook founder and CEO Mark Zuckerberg has been named Time magazine's "Person of the Year" for 2010.
At 26, Zuckerberg is the youngest "Person of the Year" since the first one chosen, Charles Lindbergh; he was 25 when he was named in 1927, Time said Wednesday. Zuckerberg beat out Britain's Queen Elizabeth II by just two weeks: She was 26 when she was named in 1952.

Coca-Cola India Rolls Out Shadow Campaign

Coca-Cola India is all set to roll out the latest communication campaign ‘Shadow’ for brand Coca-Cola featuring Bollywood heartthrob and Coca-Cola Brand Ambassador- Imran Khan on mass media. Part of the global ‘Open Happiness’ campaign in India, this is the first ever campaign in the history of Coca-Cola India, which was first released on mobile phones and online media and is now being released on television. The campaign has already been downloaded and previewed by over 300,000 consumers and already has over 90,000 referrals online. The latest communication is targeted at the youth and reinforces the need to connect with other human beings in this lonely world.
Using visually exciting elements of shadow puppetry, the latest ‘Shadow’ film showcases how a bottle of Coca-Cola acts as a catalyst in making an instant connection between two strangers. The silent yet unique interaction of the two protagonists bridging the gap of urban isolation and connecting over a bottle of Coca-Cola – has been aptly captured and is best explained by the tagline ‘Coke Khule Toh Baat Chale’ (Coke Opens Up Possibilities).

Sonali Bendre to be brand ambassador of Dabur Real Juice

After having starred in many films and ad commercials, Sonali has now been signed up as the brand ambassador of Dabur Real Juices. Says an insider that the brand was looking to undergo a revamp, and that Sonali Bendre seemed to be the perfect choice for the same

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Identify

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Name the most famous founder of this company .He is famous in India

Hello. I’m the New ASB

ASB Bank, a large Aussie-owned bank in New Zealand, showcases its new casual personality on an employee's business card. The conversational tone is part of a massive rebranding effort the bank undertook in 2010.