Vinsura Vineyards launches new brand identity

Nashik-based Vinsura Vineyards has launched a new brand identity with a new logo. The new logo has been designed by Ahmedabad-based Ignite Mudra. The new logo portrays a grape leaf with ‘VINSURA VINEYARDS’ mentioned under the logo. According to the company release, the grape leaf symbolises plenty – celebration of life. The golden yellow colour of the leaf, an integral part of the brand, depicts richness, quality and maturity.

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These are the icons of Microsoft Office applications. Whats funda behind these icons?

 

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How doodling evolved at Google

Google doodlers are a small team of artists who create the decorative logos for the company's home page, images that celebrate events as varied as the 30th anniversary of Pac-Man and the 70th birthday of John Lennon to the invention of the bar code and the landing of the Mars rover.

It all started with Dennis Hwang, who grew up in Korea and came to the United States in middle school, not speaking a word of English. After doodling his way through school, Hwang graduated from Stanford with degrees in art and computer science. In 2000, working as an intern, Hwang was asked by Google founders Larry Page and Sergey Brin to do a doodle for Bastille Day.

Hwang realized, "Something that used to be frowned upon -- my drawing -- turned out to be my greatest asset."

Page and Brin had started the doodle tradition in the summer of 1998 as a way to alert users they were "out of office," at the Burning Man festival. In case the site crashed, they wanted users to know why no one at Google was answering the phone. Using clip art, Page and Brin created a small stickman figure placed behind the second "O" in Google.

"Larry and Sergey had done some of these themselves," Hwang said of the first doodles. "And they used freelance artists. The doodles didn't have any consistency, and they covered mainly the big U.S. holidays. So when I joined, we started a slightly more formal process and looked at how to have more fun with it."

He continued: "Since early on, our users have been very passionate about the doodles. In April 2003, we celebrated the 50th anniversary of the understanding of DNA. I created something I thought was pretty aesthetically exciting and proudly posted it. Within minutes, I started to get e-mails from around the world, with scientists saying this is not a double helix. It was a couple of pixels off in terms of the crossover point."

Hwang, now a webmaster at Google who continues to consult with the doodle team, believes that the Google home page, in essence, is the face of the company. "I think when users see the face changing to reflect the holidays and occasions they too are celebrating with their families, it gives them a connection and reminds them there are people working hard behind the scenes."

Google "Chief Doodler" Micheal Lopez leads a small team of doodlers who create variations on the Google logo to mark anniversaries of various events around the world

Bunny is the New Survival-key for Playboy

Profits from Playboy's licensing division continue to grow at a much stronger pace that the older, more traditional parts of its business.
A quick glance at the $27 million loss posted by Playboy Enterprises Inc. in the third quarter might make some think it’s time for Hef to downgrade to cotton pajamas. But analysts think the company known for its iconic founder, Hugh Hefner, is closer than it appears to a silky smooth future.

The major charge that sunk Playboy’s bottom line in the quarter ending Sept. 30 was a $22.3 million impairment write-down of the value of its television division.

The Chicago-based company has struggled to cope with heightened competition from the Internet since the start of the century. At the end of 2008, Christie Hefner, the boss’s daughter and 20-year CEO of the company, declared it was time for change and stepped down. Current chief Scott Flanders took the reins of the biggest name in adult entertainment in the summer of 2009 and quickly decided that the company’s greatest asset had changed. The universally known bunny logo had eclipsed the flagship magazine that made the company famous. Since then Flanders has taken major steps to transform Playboy from a media company into a brand licensor.
Playboy's iconic bunny logo is now the driving force behind the company's future.

Discovery Channel dives into fiction

The Discovery Channel announced this week that it will enter the world of graphic novels.
A series of graphic novels aimed at the youth market (ages 9 and above) are now in development, and the first is scheduled to make its debut next month. Silver Dragon Books, an all-ages imprint of Zenescope Comics, will produce the books. Zenescope co-founder Joe Brusha explains how his company helped Discovery branch out into graphic novels.

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Fiat Splits, Gets Two New Logos

Back in mid-September, Fiat shareholders approved Sergio Marchionne's plan to demerge Fiat’s cars from its industrial business, that will be completed on January 1st, 2011. Fiat's car and engine business, which also includes the Lancia and Alfa Romeo brands, as well as a 20% stake in Chrysler Group LLC, will be separated from its Iveco trucks unit, which manufactures farm and construction equipment.



The breakup will spawn two separate groups, Fiat SpA which will concentrate on the passenger cars market, and Fiat Industrial SpA incorporating the firm's truck, commercial vehicles, agricultural and construction equipment.

The Italian company today published the logos for the new-born companies. Fiat SpA is to be identified by a logo displaying the word Fiat in tall, condensed blue lettering on a white background. The new logos were created in response to the need to differentiate the automobile group from the product-related brands, reinforcing the parent company's role in the management of a multi-brand group.

The graphic design was intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative. Fiat Industrial SpA group will have a logo with burnt gold lettering on a company's traditional blue background.

The two new logos are designed by Robilant Associati and will replace the current Fiat Group logo that the company adopted in October 2005.

Hyundai-Kia will remain FIFA's official automotive partner until 2022

Hyundai-Kia Automotive Group has extended its sponsorship contract with FIFA until 2022, the carmaker said Wednesday.

Under the new deal, Hyundai and Kia will be involved in all tournaments and programs hosted by the international football organization for the next three World Cups.

Hyundai Motor sponsored the 2002 Korea-Japan and 2006 Germany World Cups, while Hyundai-Kia served as a FIFA partner for this year's World Cup in South Africa.

In a bid to strengthen its sports marketing activities, the automotive group also signed a deal with the Union of European Football Associations (UEFA) early this year to sponsor the Euro 2012 and 2016 tournaments.

'Manganiyar Seduction' show

The Manganiyar Seduction begins in almost complete darkness — light bulbs faintly illuminate 36 human-sized rectangular boxes on a large four-tier set. Then the sound of a khamacha, an Indian stringed instrument, breaks the silence. Slowly, lights come up on one of the boxes to reveal the musician sitting cross-legged, dressed in white with an orange turban. It is a 70-minute theatrical presentation and was conceived by the Indian director Roysten Abel.
The concept creates a dazzling union between the Manganiyar's music and the visual seduction of Amsterdam's red light district. The sets are a combination of the Hawa Mahal and the Red light district of Amsterdam. The Manganiyars are a caste of muslim musicians who traditionally performed for the kings of Rajasthan in India. Over the years their patrons have shifted from the kings to a person who could give them a meal. Their repertoire ranges from ballads about the kings to Sufi songs written by various mystics.

Killer Jeans asks 'What's Your Cut?'

Killer Jeans has launched a new print campaign via Grey Mumbai that exhorts the youth if India to express themselves and find their own style. The campaign reaches out to the youth by reflecting their own image of themselves and their attitude. This new work, which has a grungy and stylised treatment with lines that unabashedly declare one's unique opinion, is spread across print ads, hoardings, bus wraps and panels.