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Desi Brand

Killer Jeans asks 'What's Your Cut?'


Killer Jeans has launched a new print campaign via Grey Mumbai that exhorts the youth if India to express themselves and find their own style. The campaign reaches out to the youth by reflecting their own image of themselves and their attitude. This new work, which has a grungy and stylised treatment with lines that unabashedly declare one's unique opinion, is spread across print ads, hoardings, bus wraps and panels.
 
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