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Desi Brand

Hyundai-Kia will remain FIFA's official automotive partner until 2022

Hyundai-Kia Automotive Group has extended its sponsorship contract with FIFA until 2022, the carmaker said Wednesday.

Under the new deal, Hyundai and Kia will be involved in all tournaments and programs hosted by the international football organization for the next three World Cups.

Hyundai Motor sponsored the 2002 Korea-Japan and 2006 Germany World Cups, while Hyundai-Kia served as a FIFA partner for this year's World Cup in South Africa.

In a bid to strengthen its sports marketing activities, the automotive group also signed a deal with the Union of European Football Associations (UEFA) early this year to sponsor the Euro 2012 and 2016 tournaments.
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