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Fiat Splits, Gets Two New Logos
The breakup will spawn two separate groups, Fiat SpA which will concentrate on the passenger cars market, and Fiat Industrial SpA incorporating the firm's truck, commercial vehicles, agricultural and construction equipment.
The Italian company today published the logos for the new-born companies. Fiat SpA is to be identified by a logo displaying the word Fiat in tall, condensed blue lettering on a white background. The new logos were created in response to the need to differentiate the automobile group from the product-related brands, reinforcing the parent company's role in the management of a multi-brand group.
The graphic design was intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative. Fiat Industrial SpA group will have a logo with burnt gold lettering on a company's traditional blue background.
The two new logos are designed by Robilant Associati and will replace the current Fiat Group logo that the company adopted in October 2005.
Hyundai-Kia will remain FIFA's official automotive partner until 2022
Under the new deal, Hyundai and Kia will be involved in all tournaments and programs hosted by the international football organization for the next three World Cups.
Hyundai Motor sponsored the 2002 Korea-Japan and 2006 Germany World Cups, while Hyundai-Kia served as a FIFA partner for this year's World Cup in South Africa.
In a bid to strengthen its sports marketing activities, the automotive group also signed a deal with the Union of European Football Associations (UEFA) early this year to sponsor the Euro 2012 and 2016 tournaments.
'Manganiyar Seduction' show
The concept creates a dazzling union between the Manganiyar's music and the visual seduction of Amsterdam's red light district. The sets are a combination of the Hawa Mahal and the Red light district of Amsterdam. The Manganiyars are a caste of muslim musicians who traditionally performed for the kings of Rajasthan in India. Over the years their patrons have shifted from the kings to a person who could give them a meal. Their repertoire ranges from ballads about the kings to Sufi songs written by various mystics.
Killer Jeans asks 'What's Your Cut?'
Samsung launches open mobile platform
In order to build a rich smartphone experience accessible to a wider range of consumers across the world, Samsung brings bada, a new platform with a variety of mobile applications and content.
The name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. It also alludes to Samsung’s commitment to a variety of open platforms in the mobile industry. Samsung bada also represents the fresh challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open.
Sprite could help cancer patients
Sprite may enhance the effectiveness of a common cancer-fighting drug, researchers say.
A team of scientists experimented with an artificial stomach and found that the lemon-lime soda may help cancer patients absorb more of the unidentified drug when the two were taken together. The Sprite had to be flat, or without carbonation.
"It doesn't surprise me that the material you ingest alongside an oral medication will affect how that medication is absorbed," Dr. Neal Meropol, chief of the division of hematology and oncology at University Hospitals Case Medical Center in Cleveland, told AOL Health. "Factors such as the acid level in the stomach or the presence of other solid food can affect how much of the medication gets into the blood."
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