Trivia Post: Who owns Kidzzbank.com ?

Launched in year 2008 is conceived and hosted by ING Vysya Bank, to introduce kids to the concept of money and savings in a fun way. The bank claims that it is purely a corporate social responsibility endeavour to educate kids about saving and investing money.

AQAD 120

Identify the advertiser

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DHL is the official Logistics Partner for the 2011 Rugby World Cup

Under the deal DHL will be responsible for ticket distribution as well as the Rugby World Cup Limited and International Rugby Board's express shipments and international and domestic freight movements. This includes the delivery of competing teams' equipment.

Hundreds of movements will take place during the Tournament with an expected two to six tonnes of equipment per move. It is expected DHL trucks will drive a total of 30,000 kilometres over the course of the tournament.

AQAD 119

Identify the logo.

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Trivia Post: Statue of Liberty’s Nose Up for Auction

The Statue of Liberty’s nose could be yours. New York’s Guernsey’s auction house said that a chunk of copper intended to create part of the Statue of Liberty’s nose during a 1980s restoration effort will be auctioned off next month. Guernsey's auction house President Arlan Ettinger says the casting of Lady Liberty's nose is one of four that was made during a restoration effort in the 1980s. One of the four was used on the statue, one was destroyed, and another is in a private collection.
The piece consists of the tip and the area around the nostril.

CWG Organising Committee & Premier Brands launched merchandise for the Games

The Commonwealth Games (CWG) Organising Committee and Premier Brands have launched merchandise of the Games. The 29 products include T-Shirts, jackets, stationery, mugs, bags, luxury products, handicraft items along with the musical instrument vuvuzela.

The official Games merchandise will be available at the store being set up at the OC headquarters and includes branded sportswear like T-shirts, jackets, casual wear, kids apparels, generic items like umbrellas, key-chains, mugs, accessories like caps, bags, wristbands and cultural and handicraft items.

The product prices will range from Rs 25-300 and no product has been priced more than Rs 300 in the first phase of the merchandise launch.

"In the beginning, we will start with the single store in the OC headquarters, as well as four mobile vans that will take the merchandise to the doorsteps," said Suresh Kumar, chairman of Premier Brands Limited (PBL).

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Dhoni at top in TV endorsements (List of companies)

Young Dhoni

Mahendra Singh Dhoni, Indian cricket captain is at its peak  for celebrity endorsements on TV during the first half year. During this period, he endorsed 24 brands for companies on Television, in comparison to 16 and 15 firms respectively for Shahrukh Khan and Sachin Tendulkar.

As it is his fast moving cricket career, he has also left behind many Bollywood actresses, who enjoyed a combined 45 per cent share of the total celebrity endorsements on TV between January and June. Kareena Kapoor, Sonam Kapoor, Kajol and Aishwarya Rai Bachchan were some of the most popular Bollywood beauties, who were seen frequently endorsing products in TV advertisements.
 

Bites:-
- Bollywood actors and sports persons accounted for 42 % and 10 %, respectively, of the total celebrity advertisements on TV.

- In July, he had signed a Rs 210 crore deal with Rhiti Sports Management and Mindscapes to manage his long list of endorsements and brand associations for two years.

- The top five categories endorsed the most by celebrities included aerated soft drinks, cellular phone services, toilet soaps and shampoos. 

Dhoni's List of Companies

1. Orient PSPO
2. Parle Milkshakti biscuit
3. Cello pen
4. TVS
5. Frito Lays
6. Big Bazar
7. Amrapali Group
8. Hershey
9. Aircel
10. Maxx Mobile
11. Pepsico
12. Boost
13. Dainik Bhaskar
14. Siyaram's
15. Reebok
16. Exide ind.
17. BPCL
18. Lafarge India
19. Dabur Chawanprash
20. Seagram
21. Titan Sonata

AQAD 118

Put Funda

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Champions League T20 2010 TVC

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Flashback Tata Crucible Quiz Part 14

- In HR lingo, which term is used to describe an employee who quits a company and takes up another job but later returns to his previous company?


- V Rajagopal, a police officer in Uttar Pradesh, returned to Chennai and started a garment exports division in 1989, Celebrity fashions. Within a few years, Celebrity was supplying to brands like Diesel, Marlboro, Timberland and Nautica. When the company touched the Rs 100 crore marks, he decided it was time to create an Indian brand with international standards. The brand was thus born in 2000. Which brand?


- Name the only company to be part of the Dow Jones Index at its inception and still part of it.

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