Brand Update

Desi Brand

CWG Organising Committee & Premier Brands launched merchandise for the Games

The Commonwealth Games (CWG) Organising Committee and Premier Brands have launched merchandise of the Games. The 29 products include T-Shirts, jackets, stationery, mugs, bags, luxury products, handicraft items along with the musical instrument vuvuzela.

The official Games merchandise will be available at the store being set up at the OC headquarters and includes branded sportswear like T-shirts, jackets, casual wear, kids apparels, generic items like umbrellas, key-chains, mugs, accessories like caps, bags, wristbands and cultural and handicraft items.

The product prices will range from Rs 25-300 and no product has been priced more than Rs 300 in the first phase of the merchandise launch.

"In the beginning, we will start with the single store in the OC headquarters, as well as four mobile vans that will take the merchandise to the doorsteps," said Suresh Kumar, chairman of Premier Brands Limited (PBL).

Would you like to contribute on Bizdom: Send your GYaan at
Copyright © 2013 Bizdom