Brand Update

Desi Brand

Dhoni at top in TV endorsements (List of companies)

Young Dhoni
Mahendra Singh Dhoni, Indian cricket captain is at its peak  for celebrity endorsements on TV during the first half year. During this period, he endorsed 24 brands for companies on Television, in comparison to 16 and 15 firms respectively for Shahrukh Khan and Sachin Tendulkar.

As it is his fast moving cricket career, he has also left behind many Bollywood actresses, who enjoyed a combined 45 per cent share of the total celebrity endorsements on TV between January and June. Kareena Kapoor, Sonam Kapoor, Kajol and Aishwarya Rai Bachchan were some of the most popular Bollywood beauties, who were seen frequently endorsing products in TV advertisements.
- Bollywood actors and sports persons accounted for 42 % and 10 %, respectively, of the total celebrity advertisements on TV.

- In July, he had signed a Rs 210 crore deal with Rhiti Sports Management and Mindscapes to manage his long list of endorsements and brand associations for two years.

- The top five categories endorsed the most by celebrities included aerated soft drinks, cellular phone services, toilet soaps and shampoos. 

Dhoni's List of Companies
  1. Orient PSPO
  2. Parle Milkshakti biscuit
  3. Cello pen
  4. TVS
  5. Frito Lays
  6. Big Bazar
  7. Amrapali Group
  8. Hershey
  9. Aircel
  10. Maxx Mobile
  11. Pepsico
  12. Boost
  13. Dainik Bhaskar
  14. Siyaram's
  15. Reebok
  16. Exide ind.
  17. BPCL
  18. Lafarge India
  19. Dabur Chawanprash
  20. Seagram
  21. Titan Sonata
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