 |
| Young Dhoni |
Mahendra Singh Dhoni, Indian cricket captain is at its peak for celebrity endorsements on TV during the first half year. During this period, he endorsed 24 brands for companies on Television, in comparison to 16 and 15 firms respectively for Shahrukh Khan and Sachin Tendulkar.
As it is his fast moving cricket career, he has also left behind many Bollywood actresses, who enjoyed a combined 45 per cent share of the total celebrity endorsements on TV between January and June. Kareena Kapoor, Sonam Kapoor, Kajol and Aishwarya Rai Bachchan were some of the most popular Bollywood beauties, who were seen frequently endorsing products in TV advertisements.
As it is his fast moving cricket career, he has also left behind many Bollywood actresses, who enjoyed a combined 45 per cent share of the total celebrity endorsements on TV between January and June. Kareena Kapoor, Sonam Kapoor, Kajol and Aishwarya Rai Bachchan were some of the most popular Bollywood beauties, who were seen frequently endorsing products in TV advertisements.
Bites:-
- Bollywood actors and sports persons accounted for 42 % and 10 %, respectively, of the total celebrity advertisements on TV.
- In July, he had signed a Rs 210 crore deal with Rhiti Sports Management and Mindscapes to manage his long list of endorsements and brand associations for two years.
- The top five categories endorsed the most by celebrities included aerated soft drinks, cellular phone services, toilet soaps and shampoos.
- Bollywood actors and sports persons accounted for 42 % and 10 %, respectively, of the total celebrity advertisements on TV.
- The top five categories endorsed the most by celebrities included aerated soft drinks, cellular phone services, toilet soaps and shampoos.
Orient PSPO Parle Milkshakti biscuit Cello pen TVS Frito Lays Big Bazar Amrapali Group Hershey Aircel Maxx Mobile Pepsico Boost Dainik Bhaskar Siyaram's Reebok Exide ind. BPCL Lafarge India Dabur Chawanprash Seagram Titan Sonata
Posts
Post a Comment