Tata Crucible Campus 2010 - Mumbai Final

Winner:- ITM, Navi Mumbai:- Soubhagya Jena & Anirban Mohanty

Runner Up:- Sardar Patel college of Engineering:- Rishkul & Chinmay

Let’s Toss

         i.           For which purpose, characters like Mr. Thoothoo Kumar, Mr. Susu Kumar and Mr. & Mrs. Poly have been created for civic awareness ?

       ii.            This society was formed in 1920, registered under Tamilnadu Societies Registration Act and from that it has monopoly in India. Its logo is derived from India’s highest order of chivalry during the days of British Raj.

      iii.            What’s Pigovian Tax?

    iv.             The Company was founded in 1816 as the Ancienne Mutuelle.  The name of the company is always written in uppercase and its not an acronym.

     v.            This project bean with 120 keyboarders, 350 lacs characters were used to modenise n blah blah, what?

    vi.            In 2005, Apple banned all books published by John Wiley & Sons from all Apple retail stores. Why?

Stump Vision

         i.            Identify the author.

       ii.            A question related to Venture philanthropy

      iii.            This gentleman has launched which is pitted against Kindle.

    iv.            Identify this (Hint:- Organized social movement)

     v.            Which experiment n what created?

    vi.            Name the organization which he is heading? (Hint:- Alternative energy source)

Audience Question

Whats Volunteering?

Whats Valentine’s Day effect?

Whats advertised here "God made men, Samuel made them equal"?

Tata World

1.      Besides being largest producer of Coffee, which other cash crop Tata Coffee produces?

2.      Established in 1987 to promote “World’s favorite team sport”?

3.      Sound like spice but its not.

4.      Gaurav Garg is Head of which JV of Tata?

Tata AIG         Tata Elexsy

Third Umpire

1.      Hinduja Group - Renault Nissan -etc.

2.      Idiot Box – Knight Riders – Shahrukh Khan

3.      News Corporation – William Fox – Ronald Regan – Music of 20^th Century Fox

4.      Mini – Rolls Royce – Rapp Motorenwerke GmbH – James Bond Movie

Slog Over

1.      Cracked in first clue.

2.      Cracked in first clue.

3.      Cracked in first clue.

Tata Crucible Campus 2010 - Mumbai Prelims

TC Mumbai witnessed the emergence of a "Quiz Rapper", a name given by Giri to Soubhagya Jena, one of the member of the winning team (ITM, Navi Mumbai) at TC Mumbai Campus round.

The Six teams who have qualified for Final round were;

• Sardar Patel college of Engineering:- Rishkul & Chinmay
• H.R.College of Commerce and Economics:- Rudreshwar & Eshan
• S.P.Jain Institute of Management:- Nilesh & Sumukh
• ITM, Navi Mumbai:- Soubhagya Jena & Anirban Mohanty
• NITIE:- Deepak & Afzal
• IRMA:- Nitin Pai & Naga

The quiz was emphatically won by ITM with a score of 39 even they have forgotten to take Powerplay in their 1st & 2nd round despite giving right answers to the direct ones.

***************************************

Soubhagya Jena, who is regular to Bizdom blog has sent a mail to Team Bizdom;

Dear Ankit,

                   This is Soubhagya from ITM Business School, Navi Mumbai, an avid fan of your blog and i want to state here that your blog has been a major source of knowledge for the preparation of Tata Crucible leading us to win the TATA CRUCIBLE CAMPUS edition of Mumbai,2010. Thus we became the first in the history of ITM and Navi Mumbai to win the Crucible.

Tons of thanxx to you, Shiv sir and Siddharth sir for your valuable content that you put on time to time on your blog.

Team Bizdom from its heart, congratulates Soubhagya Jena & Anirban for this achievement and wish them good luck for the National & International Finals.

Prelims

1.      Who said “The Tata’s represent the spirit of adventure”?

Mahatma Gandhi

2.      We position ourselves as “India’s only 5 star’s airline”. Who are we?

Kingfisher Airline

3.      Identify the Company.

DLF

4.      Identify this newly launched entity in India.

IndiaFirst Insurance

5.      What is the name of the toothpaste co-created by Sachin Tendulkar?

Sach

6.      Which great gentleman from the world of finance, equity, investment etc.

Ajit Jain

7.      Which publishing house was founded by Allen Lane in 1935? They sold high quality Sixpenny paperback through Woolsworth and other high street stores? (Hint: - All of us have read their creation)

Penguin

8.      He owned the San Diego Padres baseball team starting in 1974. He better knew for ‘Grinding it Out’ and building a huge empire. What global corporation did he create?

McDonald’s

9.      Identify the person behind this.

Capt. Gopinath

10.  Identify this person from India. (Hint: - Only listed company in country which has maximum dependency on dotcom revenue.)

Sanjeev Bhikhchandani

11.  “I regard ‘X’ as my inspiration”. Hitler told a Detroit news reporter 2 years before becoming the Chancellor of Germany in 1933. Who is X?

Henry Ford

12.  Whose identity is this?

Boeing

13.  Identify the person. (Pic: - Tipping Point)

Malcolm Gladwell

14.  Identify this famous campaign. (Pic:- An advertisement picturing Dada Bhai Nowroji)

State Bank of India

15.  Denis Tomplains, Bush and I, invented and patented a shoe to “defy Isaac Newton”. Who am I?

Michael Jackson inventing the gravity defying shoes

16.  A series of Convenience store renamed from U-totem ‘m’ in 1946 to reflect their newly extending hours. What name was adopted?

7-Eleven

17.  Whose campaign is this? (Ad- For those who love speed)

Tata Photon

18.  Identify the Company.

Apple

19.  Who is this? (Big name in the marketing world).

Ms Rama Bijapurkar

20.  What is the first phase of the “West Island Freeway System “project in India Called?

Bandra-Worli Sea link

Oldest airship Base!

The Goodyear Tire & Rubber Company's Wingfoot Lake Airship Base, sometimes called "The Kitty Hawk of Lighter-Than-Air," is the oldest airship base in the United States.Goodyear entered the fledgling aviation industry when it established its Aeronautics Department in 1910 to market rubber impregnated fabrics and coatings for airplanes and lighter-than-air craft. Goodyear built its first balloon in 1912 and the next year began a long history of building and flying balloons in national and international competition.In 1916, Goodyear bought 720 acres of land southeast of Akron to serve as a flying field and manufacturing site. It included Fritch's Lake which provided water power for a grist mill and a water reserve for factories several miles downstream. Situated on the property was one of the original homes in Portage County, a log cabin built in 1845 by Abraham Himebaugh. The facility and the lake itself took on a new identity from Goodyear's winged foot corporate emblem.

HUM=TUM @ SimplyMarry.com

SimplyMarry.com, a matrimonial site, from The Times Group, in association with Sunday Times Matrimonial, has launched the concept of HUM=TUM (which means Me=You), through a series of ad campaigns that will run on SimplyMarry.com, Sunday Times Matrimonial, and across Times network websites.

HUM=TUM : The Equality Manifesto Campaign talks of the practical scenario of a married couple in a metro, in a beguiling manner, reinforcing the brand promise that finding the perfect match in the city is easy with SimplyMarry.com.

The ad communication highlights the basic characteristic attributes of a modern man and woman and their typical way of thinking about issues. The campaign provides tips on understanding future life partners better, and finding a perfect soulmate.

IPL 3 Brand Update: Graphiti Board Campaign by Linc Pen

Linc Pen, an associate sponsor for the Rajasthan Royals has launched its Graffiti Board Campaign.

 

The Graphiti Board Campaign will be conducted mainly in Ahmedabad and Jaipur where the graffiti boards will be placed within the stadium and both fans and the players can interact via writing on the board.

Bollywood: The comic book

SRK, Rani and Ash will be charming their audience through a new medium. Namely, a comic book. Titled Bollywood, the comic is being created by Illustrated Orchids, based in Singapore. Bollywood is a comic book series that has the cartoon look alike of Bollywood biggies and format will be similar to Amar Chitra Katha and Superman.

The attempt is being made to revive Indian characters that have a great demand in a market flooded with foreign characters. First two comic books - Bollywood and Santa Banta and Trendy will be released over in the Indian markets in the first week of April

HISTORY OF BLOGGER

As we all know, Blogger.com was a brain child of Evans Williams . A little historical and motivational account about him follows:

Evans Williams is entrepreneurial by nature. He didn't take up a fixed job any time in his life. Even dropped out of Google in 2004 to start his podcasting company odeo, when Google had bought out his Pyra labs in 2003. At Pyra labs the initial idea was to build up a project management software but as time passed it ended up with blogger.

The whole story of Pyra Labs and blogger is a one man's fight for his destiny and his only weapon being his optimism and a motivation subconsciously, to not quit this time in the middle as he had done many times earlier.

Blogger started in times when there was a boom in internet, but soon the boom turned bust and by that time it had many registered users and thus the it was becoming continually difficult to ensure best services to the increasing consumer base. At this time the users themselves contributed in bits and pieces to keep their blogs afloat. When later blogger had 1 million registered users it caught the attention of Google which carried out its first acquisition of Pyra Labs!

Blogger's first page as on 1999

Bisleri's mountain water brand is now Vedica

The legal battle between the Tatas and Bisleri over the registered Himalayan trademark has led to the latter changing the name of its mountain water brand.

Bisleri Mountain Water brand from the Himalayas is now being sold as Vedica Mountain Water from the Himalayas. Priced at Rs 20 for 500 ml pack, Vedica would be positioned as a premium brand with medical values. The water is being sourced from a spring in Uttarakhand.

Wanna party with the IPL stars??? Try Tata Docomo ...

Tata Docomo, India’s youngest and fastest growing GSM mobile service operator on DO-ing the new yet once again have renovated and simplified their offer of letting you meet with the IPLstars.
The offer was initially launched as “Daily Plans” where a customers had to dial through USSD *141# and subscribe to their daily plans. Lucky winners would win a couple pass to the 40 parties that is going to be held all around the IPL season across India at Tata DOCOMO’s Karbonn IPL Nights.

Ranbir ready with Pepsi's Game

Bollywood actor Ranbir Kapoor will be seen in a new avatar for Pepsi's new commercial, contrary to his usual look. Ranbir, who recently replaced superstar Shah Rukh Khan as the brand ambassador of Pepsi, is ready with "The Game", an upcoming TV concept from Pepsi.
Taking his youngistaan image a little forward, Ranbir has tried to look funky for the ad, which is based on 'The Game' theme.The messy and carefree look is complemented with a stubble and a mop of hair falling on his forehead.
Sanjay Dutt and Ranbir Kapoor pose with actress Jacqueline Fernandez as they take part in a launch ceremony for a television game show in Mumbai