Brand Update

Desi Brand

Bisleri's mountain water brand is now Vedica

The legal battle between the Tatas and Bisleri over the registered Himalayan trademark has led to the latter changing the name of its mountain water brand.

Bisleri Mountain Water brand from the Himalayas is now being sold as Vedica Mountain Water from the Himalayas. Priced at Rs 20 for 500 ml pack, Vedica would be positioned as a premium brand with medical values. The water is being sourced from a spring in Uttarakhand.
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