Bollywood: The comic book

SRK, Rani and Ash will be charming their audience through a new medium. Namely, a comic book. Titled Bollywood, the comic is being created by Illustrated Orchids, based in Singapore. Bollywood is a comic book series that has the cartoon look alike of Bollywood biggies and format will be similar to Amar Chitra Katha and Superman.

The attempt is being made to revive Indian characters that have a great demand in a market flooded with foreign characters. First two comic books - Bollywood and Santa Banta and Trendy will be released over in the Indian markets in the first week of April

HISTORY OF BLOGGER

As we all know, Blogger.com was a brain child of Evans Williams . A little historical and motivational account about him follows:

Evans Williams is entrepreneurial by nature. He didn't take up a fixed job any time in his life. Even dropped out of Google in 2004 to start his podcasting company odeo, when Google had bought out his Pyra labs in 2003. At Pyra labs the initial idea was to build up a project management software but as time passed it ended up with blogger.

The whole story of Pyra Labs and blogger is a one man's fight for his destiny and his only weapon being his optimism and a motivation subconsciously, to not quit this time in the middle as he had done many times earlier.

Blogger started in times when there was a boom in internet, but soon the boom turned bust and by that time it had many registered users and thus the it was becoming continually difficult to ensure best services to the increasing consumer base. At this time the users themselves contributed in bits and pieces to keep their blogs afloat. When later blogger had 1 million registered users it caught the attention of Google which carried out its first acquisition of Pyra Labs!

Blogger's first page as on 1999

Bisleri's mountain water brand is now Vedica

The legal battle between the Tatas and Bisleri over the registered Himalayan trademark has led to the latter changing the name of its mountain water brand.

Bisleri Mountain Water brand from the Himalayas is now being sold as Vedica Mountain Water from the Himalayas. Priced at Rs 20 for 500 ml pack, Vedica would be positioned as a premium brand with medical values. The water is being sourced from a spring in Uttarakhand.

Wanna party with the IPL stars??? Try Tata Docomo ...

Tata Docomo, India’s youngest and fastest growing GSM mobile service operator on DO-ing the new yet once again have renovated and simplified their offer of letting you meet with the IPLstars.
The offer was initially launched as “Daily Plans” where a customers had to dial through USSD *141# and subscribe to their daily plans. Lucky winners would win a couple pass to the 40 parties that is going to be held all around the IPL season across India at Tata DOCOMO’s Karbonn IPL Nights.

Ranbir ready with Pepsi's Game

Bollywood actor Ranbir Kapoor will be seen in a new avatar for Pepsi's new commercial, contrary to his usual look. Ranbir, who recently replaced superstar Shah Rukh Khan as the brand ambassador of Pepsi, is ready with "The Game", an upcoming TV concept from Pepsi.
Taking his youngistaan image a little forward, Ranbir has tried to look funky for the ad, which is based on 'The Game' theme.The messy and carefree look is complemented with a stubble and a mop of hair falling on his forehead.
Sanjay Dutt and Ranbir Kapoor pose with actress Jacqueline Fernandez as they take part in a launch ceremony for a television game show in Mumbai 

Brand Update: Idea

Taking its 'Use Mobile, Save Paper' campaign further, Idea Cellular has partnered with the two leading coffee chains – Barista and Café Coffee Day – to spread awareness about its 'Go Green' campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.

Brand Update: Sach Toothpaste from Future Group

Future Group forayed into the toothpaste category with its private label, the 'Sach' brand., which they launched in 2009. The name "Sach" is inspired by the Sachin Tendulkar, who is also a director in the group's subsidiary -- Future Consumer Products is also the co-creator of the toothpastes range. FCPL has two brands under its umbrella - Sach and S Drive.

Tagline:- Ab Din Ki Suruvat Sach se

Sach Brand has much more than toothpaste, look below.................

103 - A police helpline for crimes against women

Leo Burnett (Mumbai) has created a new campaign for 103, a police helpline for crimes against women.

The 103 helpline is a collaborative effort between the Mumbai Police and Akshara, a NGO working for women’s rights.

Hi 5 from CavinKare will be the official deodorant of Kings XI Punjab

CavinKare launched Hi 5, a new deodorant body spray for men and Kings XI Punjab will officially use that.

Trivia:-

Hi 5 is inspired by the West Indies cricket team’s victory sign - the High Five – which they liberally flashed and popularised on the cricket field.

Pfizer - Company history

(Charles Erhart Above and Charles Pfizer below)

A year after his arrival in New York from Germany in 1848, a chemist Charles Pfizer along with his cousin, Charles Erhart confectioner, based in Brooklyn found a company. Pfizer and Company Inc.., A company specializing in chemicals, including tartar, borax and camphor refined. The first drug substance manufactured by the company, santonin, was used as an anthelmintic.

During the Second World War a drug used to treat infections was in great demand and was in dire need. In 1928, in London, Sir Alexander Fleming discovered penicillin. But without a method to synthesize large quantities, it remained a mere laboratory curiosity.In 1942, Pfizer leveraged its expertise in fermentation to become the first to achieve mass production of this drug. Shortly after landing in Normandy, it became the panacea to cure the Allied forces and the world was propelled into the era of modern medicine.