IPL 3 Brand Update: Yahoo India is the online partner for Chennai Super Kings

Yahoo! India has become the official online partner Chennai Super Kings (CSK).

1 Hasina, 13 Khiladi

Desi girl Priyanka Chopra is set to host the special IPL edition of Fear Factor – Khataron Ke Khiladi. The already proved reality series, run after the IPL, will have 13 Indian and international cricketers doing the tasks. Earlier the programme was spear-headed by Akshay Kumar with the tag-line “13 Haseenayen, 1 Khiladi” but this time its set to reverse “1 Hasina, 13 Khiladi”.

Trivia:-

Fear Factor is an American stunt/dare reality game show. The original Dutch version was called "Now or Neverland". When Endemol USA and NBC adapted it to the American market in 2001, they changed the name to "Fear Factor". In India first time Fear Factor India was aired on Sony TV.

Amar Chitra Katha is set to air on TV through Cartoon Network

"Amar Chitra Katha" comics, which have entertained generations with interesting historical tales, epics and fables, is all set to come alive on television through Cartoon Network. The 26-episode series, starting from March 28, will see some of the stories from the books like "Kumbhakarna", "Mahiravana", "Tales of Arjuna", "Tales of Vishnu", "Abhimanyu", "Drona", "Tales of Shivaji" and "Ghatotkacha" to name a few. 

 

Founded in 1967
Created by Anant Pai
Published by India Book House till 2007


"In 2007, the imprint and all its titles were acquired by a new venture called ACK Media."

The official beverage for Commonwealth Games 2010 will be Coca-Cola

Coca-Cola will be the official beverage for the XIX Commonwealth Games 2010 Delhi, to be held later this year.

                    

Trivia):- 

The Coca-Cola Company has been associated with the Olympic Games since 1928. In 2008, Coca-Cola India was the official beverage partner to the Youth Commonwealth Games held in Pune.

Acura's new TVC which shows the mechanical soul that drives its machines

Yuki Bhambri is the new Brand Ambassador for Club Mahindra

Mahindra Holidays and Resorts India (MHRIL) has roped Yuki Bhambri, Indian Tennis Star for a period of five years. He is the first Indian to win the Junior Australian Open (2009), he has also won five ITF events in 2009.

 

MHRIL is in the leisure hospitality industry which offers quality family holidays primarily through vacation ownership memberships. Club Mahindra Holidays is MHRIL's flagship brand, other brands by the company are - Zest, Club Mahindra Fundays, Mahindra HomeStays and Mahindra.Travel.

Trivia:)- 

Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays) was founded in 1996 to provide holidays on a timeshare basis. Club Mahindra started with a single resort at Munnar in 1997.

IPL 3 Updates & Trivia

Brand IPL has not only enriched cricket brand but also provide a chance for others to encash its Brand Equity. Those who have washed their hand in this are,

- HBO which is continuing its Hollywood Premier League with its Season II. 

- Colors has lined up three shows centering around the IPL one of them is IPL Rockstar. 

- Star has introduced "Star Cintaa Superstars Ka Jalwa". The entertainment extravaganza, brought in partnership with Cine and TV Artist Association (Cintaa).

- Star Gold has started Indian Bollywood League which will air movie @ 8 pm.

Quick Bytes;

=) eBay India has tied up with leading apparel companies like Puma, Adidas and Reebok for selling IPL merchandise of all the eight teams.

=) HomeShop 18 has launched the ‘Reebok Fangear’ combos in association with Reebok. It give an option to choose from teams viz. Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers. 

=) MRF has joined the bandwagon of IPL. It is sponsoring the Blimp. The Blimp is a balloon that floats over the stadium. This is the first time that the Blimp will be a part of the IPL.

Trivia:)-

IPL has remain a launchpad for companies to introduce some thing new from their bags like in IPL 1, Videocon has revealed its new identity while IPL 2 was remembered for lovable ZooZoo's from Vodafone. Lets see what IPl 3 will give?

KHELEIN HUM JEE JAAN SEY

Ashutosh Gowarikar seems to be smitten by periodic films after the success of Jodha Akbar. His upcoming movie ‘KHELEIN HUM JEE JAAN SEY’ is a period movie based on the Chittagong Uprising of 1930. The story is inspired from the book of Manini Chatterjee called ‘DO AND DIE’. The movie has Abhishek Bachan and Deepika Padukone in the lead roles. The music of the movie is by sohail Sen of What’s Your Rashee fame.

Cadillac, a tribute to a French adventurer

The American brand is named after a French adventurer Antoine Laumet. Sent by Louis XIV in the Americas, he arrived in Acadia in 1683 and took the title Laumet Sieur de Lamothe Cadillac. In 1701, he founded Fort Pontchartrain, Detroit today, the capital of the U.S. auto industry.
In 1902, in gratitude, the builder Henry Leland and William H. Murphy - the shareholder of Henry Ford - founded the Cadillac brand. In 1909, they sell to Billy Durant (founder of GM and Chevrolet).

IPL 3 Trivia

-KXIP unveiled their two new mascots - Rocky and Ranjit. The mascots in animation form would be aired on multitude of digital channels.

-Kannada superstar Puneet Raj Kumar is the new brand ambassador for the Bangalore Royal Challengers cricket team, he replaces Upendra.

-As per the Nielsen's survey, blogs and message boards are the top two social media platforms for IPL-related discussions. Also, Twitter.com, is the third most popular platform for IPL-related discussions.

-First 4 was hit by Pujara on the bowling of RP Singh and the first 6 was by Hodge on the bowling of Jaskaran Singh..hmm not a "SINGH IS A KING"...first match of the IPL 3

-Mumbai Indians are the first team to play less than four overseas players in any IPL. (on 13-03-2010, against RR)In the match 4 ex-ICL player played ( 2 a side). In that match Yusuf went from 15 off 14 balls to 69 off 25 against Mumbai by hitting 11 consecutive balls for 6,6,6,6,4,4,6,4,4,4 and 4.

-Gilly is the first batsman in the IPL to reach 1000 runs. Also he is the first one to score more 50 sixes in IPL.

-During 2008 KKR started high by beating Deccan Chargers and Royal Challengers, but Super Kings stopped their winning run and then they ended up last in table, result remain same in 2010 also.
-During the match between KKR vs. CSK (on 16-03-2010), KKR team was the first IPL team to feature 11 players who have played international cricket. In the same match 3 Murali were playing.

-The blue on the Mumbai Indian jersey has been shaded to a darker tone . The inspiration behind the new design was the state-of-the-art Bandra-Worli sea-link, which connects the northern suburbs to south of Mumbai. The idea was to create a design that would not only be new, but also resemble the enterprise and growth of Mumbai - the golden stripes across the bust of the shirt depicts the two pillars of the sea-link and the blue is the shade of the Arabian sea.

-As part of their corporate social responsibility, KXIP pledged their support towards the UNAIDS commitments towards PLHIV (People living with HIV in India). In addition to the existing merchandise, KXIP launched the red bands. The proceeds of the sale would be dedicated for the cause of UNAIDS.

-Two interesting stats about the IPL 2010 finalists. Mumbai hit most fours (261) whileChennai conceded most fours (224).

-70 ducks in IPL 2010 with 31first-ball ducks.

-Spinners opened the bowling 25 times, with Yusuf Pathan (7) and R Ashwin (5) doing so on most occasions

-Right-handed openers averaged 32.80 (22.28 in '08), while left-handed openers averaged 25.83 (36.36 in '08).

-The most productive over for the chasing side was in fact over # 4 that produced 9.35 runs per over.



IPL 1 Trivia
IPL 2 Trivia