Brand IPL has not only enriched cricket brand but also provide a chance for others to encash its Brand Equity. Those who have washed their hand in this are,
- HBO which is continuing its Hollywood Premier League with its Season II.
- Colors has lined up three shows centering around the IPL one of them is IPL Rockstar.
- Star has introduced "Star Cintaa Superstars Ka Jalwa". The entertainment extravaganza, brought in partnership with Cine and TV Artist Association (Cintaa).
- Star Gold has started Indian Bollywood League which will air movie @ 8 pm.
has tied up with leading apparel companies like Puma, Adidas and Reebok for selling IPL merchandise of all the eight teams. India
=) HomeShop 18 has launched the ‘Reebok Fangear’ combos in association with Reebok. It give an option to choose from teams viz. Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers.
=) MRF has joined the bandwagon of IPL. It is sponsoring the Blimp. The Blimp is a balloon that floats over the stadium. This is the first time that the Blimp will be a part of the IPL.
IPL has remain a launchpad for companies to introduce some thing new from their bags like in IPL 1, Videocon has revealed its new identity while IPL 2 was remembered for lovable ZooZoo's from Vodafone. Lets see what IPl 3 will give?