Brand Update

Desi Brand

Cadillac, a tribute to a French adventurer

The American brand is named after a French adventurer Antoine Laumet. Sent by Louis XIV in the Americas, he arrived in Acadia in 1683 and took the title Laumet Sieur de Lamothe Cadillac. In 1701, he founded Fort Pontchartrain, Detroit today, the capital of the U.S. auto industry.
In 1902, in gratitude, the builder Henry Leland and William H. Murphy - the shareholder of Henry Ford - founded the Cadillac brand. In 1909, they sell to Billy Durant (founder of GM and Chevrolet).
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