Brand Update

Desi Brand

AIM’s ‘running man’ icon comes to a stop

For years, AOL has used a the cartoon figure of a yellow, running man as a brand mark. The symbol graced the millions of floppy disks and then CDs that the company mailed out in its heyday, and in 2009 was entered into the Madison Avenue  Advertising Walk of Fame.
But AOL’s man is running no more. The company long ago dropped the logo for the AOL brand, but it was still present for AOL Instant Messenger, or AIM. Last week AOL released a preview version of AIM that no longer includes the running man.
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