Emami Ltd, the Rs. 1821 crore FMCG major in India has ventured into the competitive deodorant turf with the launch of its “HE” Deodorant. Bollywood Superstar Hrithik Roshan has been roped in as brand ambassador for his charismatic macho appeal across urban and semi-urban demographies as a celluloid ‘superhero’ which complements the brand’s promise—‘Be Interesting’.
“He” Deodorant will introduce a slew of interesting fragrances inspired by all-time bests from the international fragrance family bottled in 6 variants—Smart, Confident, Extrovert, Recharge, Ruler and Magician.
“He” Deodorant will introduce a slew of interesting fragrances inspired by all-time bests from the international fragrance family bottled in 6 variants—Smart, Confident, Extrovert, Recharge, Ruler and Magician.
Posts
Post a Comment