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Desi Brand

Hritik Roshan is the new brand ambassador of Emami’s ‘HE’ range of deodorants.

Emami Ltd, the Rs. 1821 crore FMCG major in India has ventured into the competitive deodorant turf with the launch of its “HE” Deodorant. Bollywood Superstar Hrithik Roshan has been roped in as brand ambassador for his charismatic macho appeal across urban and semi-urban demographies as a celluloid ‘superhero’ which complements the brand’s promise—‘Be Interesting’.

“He” Deodorant  will introduce a slew of interesting fragrances inspired by all-time bests from the international fragrance family bottled in 6 variantsSmart, Confident, Extrovert, Recharge, Ruler and Magician.
 
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