Brand Update

Desi Brand

AFAD 539

David “Dick” Byerly was a P & G scientist who was determined to develop the world’s first heavy duty detergent which would allow for a clean better than any other product available. After 7 years of experimenting the project was cancelled but he kept working on it in his spare time. After 14 years he finally created a prototype product that was quickly named Tide. Tide launched in 1946 and was called The Washday Miracle.

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