A novel concept of a Rickshaw Bank providing loans to rickshawpullers in Guwahati has changed the lives of many needy youth helping them to earn a better living.

The idea of a Rickshaw Bank, the first of its kind in the country, was mooted by Dr Pradip Kumar Sarmah, who heads a NGO (Centre for Rural Development), after he conducted a survey and found that most of the rickshawpullers did not possess a rickshaw of their own.

1.Which newscaster found Sage publications

Tejeshwar Singh

2.Which global bank has a training programme for its employees named Explore for graduates,Ascent for middle level,Summit for top level.

UBS

3.Adina’s Deck,Odd girl out and shredderman rules create awareness about which internet phenomenon normally seen in schools colleges

Cyber Bullying/Ragging

4.Grammy award winner owns restaurant Destino,Southern hospitality and tequila brand 901?

Justin Timberlake

5.Identity and violence – The illusion of destiny Name the author

Amartya Sen

6.Awards in sundance film festival named after which management guru

Alfred Sloan

7.Economist motto

8.Lowel & Roy speers found American television network and were forced to sell can openers on radio

Home Shopping network.

9.Airlines means united in English,has diamond,coral and pearl zone

Etihad

10.Logo – Anheusieur Busch

11.Topps owns bubble gum packaged in in red white and blue color scheme and includes comic strips with each gum

Bazooka

12.it is largest manufacturing of steel barrels.it is a government of india initiative.Based in Kolkata.more hints given on the screen unable to capture here

Balmer & Lawrie

13.Creativity technique popularized by Alex Osborne in the book applied imagination.

Brainstorming

14.See that blimp in the sky – ad campaign by which tyre company to spread awareness that it is different from goodyear,essentially done because it rhymed or sounded like goodyear.

Goodrich

15.Bernie Ecclestone – Pic

16.IRCTC & Cox Kings started Royal Indian tours,it has to its credit which super brand luxury train

Maharaja Railways

17.Harry Truman quote “ its _____ when your neighbor loses his job,but it’s _______ when you lose you job

18.A space modeled on facebook is a social networking site facebook is for which elusive category of people.

Espionage/Spies

19.Go Humans Go launched by a food major extol ling the virtues of which food major.hint given breakfast company

Quaker oats

20.Jukari fit workout concept in association with Cirque di soireli from which company

Reebok

21.Dead on time – political thriller by which London based Indian economist

Lord Meghnath desai

22.Who is the chairman of finsbury foods and is a governer of LSE.his name is found in the company called ____&_____ advertising

Saatchi

23 .ad

24.

25 oops I seemed to have missed one Q

Baywatch babe Pamela Anderson has once again hit the news for her raunchy acts. Afeaturing Pamela Anderson was recently banned by the American Airports for its “obscenity”.

In the ad which revolves around the idea – cruelty doesn’t fly – features Pamela as a security official at an airport.

Pamela is half dressed in an blue uniform unbuttoned shirt, suggestively making gestures with a baton and forcefully stripping a bare-chested half-naked youth (thankfully, wearing undergarments). The camera pans to a board that says no leather, no animal fur etc.

Due to be shown at three New York City’s airports, the PETA bosses pulled the plug over fears that the racy film will offend passengers with young children.

Thus far the Indian passengers would have left the Airport if this would have been aired in India, which would have been followed with the arrival of our ‘moral police’, breaking the airport glasses, windows, people and everything. But wait the ad doesn’t end here.

Mirc Electronics, promoters of the Onida brand of consumer durables has decided to shed its ‘devil’ in favour of a product-based campaign.Unveiling a new brand campaign created by McCann Erickson, Onida will now be emphasising on its ‘technology-led’ products across categories such as televisions, DVD players and washing machines.Between 1998 and 2004, Onida took the devil off its campaigns replacing it with product-based advertising. It has roped in agencies such as Avenues, O&M and Rediffusion DY&R to work on its brand.

Liril girl advertisements, which regularly air on the television sets has now given a final goodbye by Hindustan Unilever Limited(HUL). Known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap when the likes of Karen Lunel, Preity Zinta, Tara Sharma and Deepika Padukone were made the face of the brand focusing on the youth segment.

Final round qts
Round 1
1. Suhail Jain, Rashmi Gaur, Venkat, Balraman and Sam Thomas – Why are they currently making wavesin the world of biz?
A- They are the sacked pilots of Jet airways.

2. In 1880s Bivraj agarwal of Agra moved to a hill station with the Britishers and started selling ‘Gurdhani’. How is it better known now?
A- Lonavla Chikki

3. He argued “ if people take full accountability of taxes, they can reduce the burden of government.” Ronald Reagen was greatly inspired by this economist.
A – David Ricardo

4 . In 1873, TE Comstock Law was passed in US after Anthony Comstock. What was this Law concerning?
A- Banning of advertising of condoms

5. What is Crowd sourcing?
A- Engaging masses to do your work Eg: Wiki

6. It is composed of 3 arrows, forms the ‘Mobius strip’. It cant be trademarked.
A- Symbol of Recycle bin

ROUND – II
1. Print Ad- Nintento Wii

2. Statue of founder of Detroit city -> Caddillac

3. Movie posture of ‘iesta’. This movie ended something. What?

Ownership of Columbia Pictures Coke Sony

4. Picture of a Doc by ‘Bihar Zamindari abolition Board’ by Govt. of Bihar. With its abolition, what was started after this?
A – Concept of public borrowing. Govt compensated for the land they acquired.

5. Pic – Creator of Alfred Newman ( MAD mag mascot)

6. Pic of Jayprakash Garg, founder Jaypee Group.

ROUND III
1. South Korea’s 2nd largest automobile co. – Daewoo
2. Famous Indian who heads Tata Steel Adventure Fund –Bichandri Pal
3. Variant Names of Tata salt
4. Original name was ‘slim’, not used due to its wrong connotation? - Titan Edge

ROUND IV
1. London Carnivals, Fulham Football Club, crest of Harrods, Peter Pan Video - Mohd. Al Fayed (entities owned by him)
2. OSO song, Playwin, Essel World Video, Ekal Vidyalaya – Zee Group
3. Nestle, Lilliane Buttencourt, Bodyshop, Nanotechnology, Delhi 6 song(Sonam Kapoor) – Loreal
4. Tamasek, Star, Ruper Murdoch, ISO 27001:2005, Amir Khan’s song – Tata Sky

ROUND V
1. Description of Mindtree logo

2. Former trader, Prof of Risk Engg at NY Univ
- Wrote ‘Option Sellers’
- Wrote a book on Randomness
A – Nicholas Nassin

3. Born in Sindri, educated in IIT(D) in 1994
- Worked in CMC, Websci, AT&T
- Richest Man in Gibraltor
A- Anurag Dikshit

TIE BREAKERS
1. Who is the marketer of Shraddhanjali Agarbatti, Marigold Jewellery, Upasna garments and Naturelly jams
A – Pondicherry Aurobindo ashram
2. In some year, US Post allowed a TV show on its commemoration
A – Simpsons
3. The person has been awarded NIKKEI Asia 2009 award for promoting a region for biz
A- Kiran Mazumdar Shaw.

Bunge India has unveiled a new logo and product proposition for its 'Dalda' brand in a bid to connect with younger consumers. The new logo and look of the pack includes gold ribbons, signifying premium values and a 'seal of protection'.