Acura's new TVC which shows the mechanical soul that drives its machines

Yuki Bhambri is the new Brand Ambassador for Club Mahindra

Mahindra Holidays and Resorts India (MHRIL) has roped Yuki Bhambri, Indian Tennis Star for a period of five years. He is the first Indian to win the Junior Australian Open (2009), he has also won five ITF events in 2009.

 

MHRIL is in the leisure hospitality industry which offers quality family holidays primarily through vacation ownership memberships. Club Mahindra Holidays is MHRIL's flagship brand, other brands by the company are - Zest, Club Mahindra Fundays, Mahindra HomeStays and Mahindra.Travel.

Trivia:)- 

Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays) was founded in 1996 to provide holidays on a timeshare basis. Club Mahindra started with a single resort at Munnar in 1997.

IPL 3 Updates & Trivia

Brand IPL has not only enriched cricket brand but also provide a chance for others to encash its Brand Equity. Those who have washed their hand in this are,

- HBO which is continuing its Hollywood Premier League with its Season II. 

- Colors has lined up three shows centering around the IPL one of them is IPL Rockstar. 

- Star has introduced "Star Cintaa Superstars Ka Jalwa". The entertainment extravaganza, brought in partnership with Cine and TV Artist Association (Cintaa).

- Star Gold has started Indian Bollywood League which will air movie @ 8 pm.

Quick Bytes;

=) eBay India has tied up with leading apparel companies like Puma, Adidas and Reebok for selling IPL merchandise of all the eight teams.

=) HomeShop 18 has launched the ‘Reebok Fangear’ combos in association with Reebok. It give an option to choose from teams viz. Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers. 

=) MRF has joined the bandwagon of IPL. It is sponsoring the Blimp. The Blimp is a balloon that floats over the stadium. This is the first time that the Blimp will be a part of the IPL.

Trivia:)-

IPL has remain a launchpad for companies to introduce some thing new from their bags like in IPL 1, Videocon has revealed its new identity while IPL 2 was remembered for lovable ZooZoo's from Vodafone. Lets see what IPl 3 will give?

KHELEIN HUM JEE JAAN SEY

Ashutosh Gowarikar seems to be smitten by periodic films after the success of Jodha Akbar. His upcoming movie ‘KHELEIN HUM JEE JAAN SEY’ is a period movie based on the Chittagong Uprising of 1930. The story is inspired from the book of Manini Chatterjee called ‘DO AND DIE’. The movie has Abhishek Bachan and Deepika Padukone in the lead roles. The music of the movie is by sohail Sen of What’s Your Rashee fame.

Cadillac, a tribute to a French adventurer

The American brand is named after a French adventurer Antoine Laumet. Sent by Louis XIV in the Americas, he arrived in Acadia in 1683 and took the title Laumet Sieur de Lamothe Cadillac. In 1701, he founded Fort Pontchartrain, Detroit today, the capital of the U.S. auto industry.
In 1902, in gratitude, the builder Henry Leland and William H. Murphy - the shareholder of Henry Ford - founded the Cadillac brand. In 1909, they sell to Billy Durant (founder of GM and Chevrolet).