Wikoohpedia, the encyclopedia of outdoor advertising

Wikoohpedia a wiki project with the goal of becoming the largest knowledge base of industry in the OOH outdoor advertising (Out of Home)..

Get your friends to walk when they talk

Idea Cellular has decided to build on the success of the "walk when you talk" campaign and has launched another ad for the same. Users are now invited to log onto www.walkwhenyoutalk.co.in and enter the phone number of their friends, who will receive a remainder to walk when they talk.

RB & Pecsi

Reckitt Benckiser

Reckitt Benckiser has started a global digital campaign to address its lack of brand-awareness . On the priority list is the shift to a simpler logo — ‘RB’ . The two letters will replace the full Reckitt Benckiser name. PEPSI BECOMES ‘PECSI ’

When speaking Spanish, especially with an Argentine accent, people tend to say “Pecsi” instead of Pepsi. They have said it like this for years, now Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand. “Pecsi” is an easier pronunciation given Spanish phonetics, and it sort of comes naturally. BBDO Argentina came up with the idea of simply changing Pepsi to “Pecsi” and launched an integrated campaign to support it.

In Argentina, drinking a Pepsi costs one peso less than drinking a Coke. The message: If you drink Pepsi, you save. If you drink Pecsi, you save as well.

Read

25th anniversary of Virgin Atlantic

Image: (From left to right) Holly Branson, Richard Branson, Kate Moss and Sam Branson

To mark Virgin Atlantic's 25th birthday, Moss rocked up to the wing of a Virgin jumbo jet, dressed in a red romper and Yves Saint Laurent Tribute heels -- a successful imitation of the pin-up girls who grace VA's aircrafts -- and leaped into Sir Richard Branson's arms before an adoring crowd.

QuiZ for Knowledge not for Name fame and Honey Money!!

I started quizzing in year 2006, had a very bad start in a highly competitive and talented place called, pune. It was always tough for me to remain focused, but some how I did managed it, reason was simple, I was eager to know more about things around me. Hence, I kept on visiting(when u do not win, this is the best u can say) institutes after institutes, to be part of once event called 'QuiZ'. Now, I am telling you all this, well this was struck on my mind the moment I read a nice email interview of Giri, done by Praneeth, For me the best line was "Use quizzing as a tool to help yourself know more. Never read to win shows, read to gain knowledge. Once you start enjoying the process of knowing things you start doing well in life and in quiz shows as well."

Do read the full text http://www.bizgyan.blogspot.com/

Hippo

FMCG major Parle Agro, which also makes Frooti and Appy, entered into the growing branded snacks market in India with the launch of `Hippo’.

Parle Agro has positioned ‘Hippo’ as a healthy-baked snack with the goodness of wheat.


Head 2 Head Competitors:- Marico Ltd (Zest), ITC Foods, Pepsi Foods and Parle Product (Musst Bites) in the country’s market.

For ur kind information:- Parle Agro had added a beverage brand LMN, a lemon drink, and Grappo Fizz, a sparkling juice drink.”

Yahoo! launches contest in search of eco-friendly ideas

Yahoo! Launched a micro-site "green" in conjunction with an interactive campaign called Make it green. The site invites users to upload their ideas for making more sustainable life, as well as other ideas that can afford to do projects in eco-friendly home.

We’re searching for the best new green products and do-it-yourself projects so we can turn them into real products. What’s in it for you? A chance to star on the PBS TV show Everyday Edisons, a check for $2500, and the glory of knowing that your little planet-saving idea is lining the shelves of stores. Not particularly inventive? That’s ok — just go give a thumbs up to whatever idea you like best. You’ve got until June 30th.

Selling new soap in old bottles

New Soap is an enterprise in the United States that recycles plastic bottles of soft drinks and water companies to put them in cleaning products. The idea is owned by the artist and designer Scott Amron. Here's the backstory:

We sell brand name liquid soap packaged in old plastic soda bottles, plastic water bottles and glass beer bottles to help clean up our environments. Each bottle is cleaned, sanitized and processed for reuse as packaging for your favorite brand of liquid soap. Big companies aren't going to do this on their own. So we'll do it for them. We buy name brand liquid soap by the barrel and package it in old bottles here in America.

:) OOGLY GOOGLY ;)

Oogly googly!!!!!
One day, while in a hurry to search some plug-ins for eclipse.... i typed in the link oogle.com instead of google.com and was quite surprised as well as attracted by the catchy line “Because of the economy g has been dropped”!!! The rest of the look was entirely similar to that of Google.com..
First instinct was that wo!!! what is google up to but then one of my friends showed me the copyright mark which stated this website had nothing to do with google... then I just searched about this site and found the following written in a blog...
“Oogle.com is a search engine. It is like google.com, but uses ask.com to
answer or search for whatever you type into it's search bar. For example;
If I were to type Cat in the search bar, and hit enter, near the top left
corner of the page, there is the logo for Ask.com, and the word Cat is in
the Ask search bar. It basically turns into Ask.com.” .
Oogle is just one letter short of google. Happy mistyping and oogling.....
All thanx to confused Public, Oogle.com is a top 10,000 site that reaches over 287K U.S. monthly people, and is ranked at 5612 (as per www.quantcast.com).

TiOn by Tata Tea

Tata Tea has announced its foray into the cold drink market with the launch of TiON, a cold beverage. TiON is available in three flavours-Mango Rush, Peach Punch and Apple Buzz will target the youth.