Hippo
Brand Update, Desi Brand, News, TriViA Wednesday, June 24, 2009
FMCG major Parle Agro, which also makes Frooti and Appy, entered into the growing branded snacks market in India with the launch of `Hippo’.
Parle Agro has positioned ‘Hippo’ as a healthy-baked snack with the goodness of wheat.
Head 2 Head Competitors:- Marico Ltd (Zest), ITC Foods, Pepsi Foods and Parle Product (Musst Bites) in the country’s market.
For ur kind information:- Parle Agro had added a beverage brand LMN, a lemon drink, and Grappo Fizz, a sparkling juice drink.”
Parle Agro has positioned ‘Hippo’ as a healthy-baked snack with the goodness of wheat.
Head 2 Head Competitors:- Marico Ltd (Zest), ITC Foods, Pepsi Foods and Parle Product (Musst Bites) in the country’s market.
For ur kind information:- Parle Agro had added a beverage brand LMN, a lemon drink, and Grappo Fizz, a sparkling juice drink.”
Posted by Ankit Joshi
on Wednesday, June 24, 2009.
Filed under
Brand Update,
Desi Brand,
News,
TriViA
.
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healthy-baked snack with a brand name 'Hippo'... to me does not sound like a right imagery :-)