Brand Update

Desi Brand


FMCG major Parle Agro, which also makes Frooti and Appy, entered into the growing branded snacks market in India with the launch of `Hippo’.

Parle Agro has positioned ‘Hippo’ as a healthy-baked snack with the goodness of wheat.

Head 2 Head Competitors:- Marico Ltd (Zest), ITC Foods, Pepsi Foods and Parle Product (Musst Bites) in the country’s market.

For ur kind information:- Parle Agro had added a beverage brand LMN, a lemon drink, and Grappo Fizz, a sparkling juice drink.”
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