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Brand Profile: Glock

Glock handguns are used police and military forces worldwide, including the FBI, the U.S. Navy Seals (principal special operations force of the U.S. Navy).

History:
It all started in 1963 in Deutsch-Wagram, a small Austrian town near Vienna, where the engineer Gaston Glock, specializing in alloys and combinations of steel and polymers, decided to start a company to manufacture metallurgy and plastics products.
In the following decade the company became a supplier of accessories for machine guns, grenades exercise, holsters, knives and blades field for the armed forces of his country.
The company's story began to change direction in 1980 when the Austrian army opened a competition for the acquisition of a new pistol-sized semi-automatic for its military. Among the requirements were that the gun should be 9 mm in diameter, have the ability to at least eight cartridges being ambidextrous be disassembled without tools, having less than 58 parts could be changed without major adjustments and still be capable of firing 10,000 shots showing a maximum of 20 faults. The army of Austria called the pistol of this bid "P-80." It was then that Mr. Gaston made ​​a survey of experts from various segments of public safety, military and civilian shooters to gather information that would be the ideal gun. After six months of intensive research, he presented his pistol that should be called to assess the Austrian army and verify that it met the tough operational requirements of that force.
The company filed for an Austrian patent on April 30, 1981 and called it as Glock 17, a pistol that was capable of firing 17 rounds. It was however named so since it was Mr. Glock's seventeenth patent. Glock 17 was soon selected as the official weapon of the Austrian army.

GLOCK, Inc. Opens in U.S.

In November 1986, the company opened its U.S. headquarters, GLOCK, Inc., in Smyrna, Ga. Shortly thereafter, the semi-automatic GLOCK 17 pistol revolutionized the law enforcement industry with the redefining of the modern pistol.

Trivia:
GLOCK has become known worldwide as "plastic pistol". It was named after the large number of parts made ​​of synthetic material.

AQAD-452

Identify.

Prepare Tata Crucible.

AQAD-451

Identify the logo.

AQAD-450

Name the person and his claim of fame.

The Spanish Samuel Aranda won the World Press Photo Award

A portrait of a veiled woman cradling a wounded relative in her arms, taken in Yemen by Spanish photographer Samuel Aranda for The New York Times has won the top World Press Photo prize.

The photograph captured a moment in the conflict in Yemen, when demonstrators against outgoing president Ali Abdullah Saleh used a mosque in Sanaa as a field hospital to treat the wounded.

Reuters photographer Damir Sagolj won first prize in the Daily Life Singles category with his photograph of North Korea's founder, Kim Il-Sung on a wall in Pyongyang.

Brand Profile: Alaska Airlines

The airline originated in 1932 when Linious "Mac" McGee started his own airline, McGee Airways. In 1934 they teamed up with Star Air Service, which at that time, with a fleet of 15 aircraft, was the largest airline in Alaska. Another expansion occurred in 1937 with the purchase of Interior Alaska Airlines. The company then became known as Star Air Lines. Finally on May 2, 1944 the airline made ​​its first flight with the name of ALASKA AIRLINES.
In 1987, the company acquired control of Horizon Air regional airline founded in 1981, and Jet America. Horizon was then transformed into a subsidiary of ALASKA, and soon after adopted the new standardized image of the parent. After the collapse of the Soviet Union, the airline also operated regular flights to the Russian Far East, but these were suspended in 1998 due to financial crisis in Russia.

The airline uses special paints in some of its planes to draw attention to their corporate image through color and unusual shapes. Three of them represent the characters in Disney cartoons, and its main task is to promote holidays in Disneyland Resort in California. Others refer to themes commonly associated with the state of Alaska, for example, a Boeing 737-400 painted with a giant salmon (dubbed the "Salmon Thirty Salmon"), or The Spirit of Alaska Statehood, whose painting is very colorful composed by Eskimo sled being pulled by dogs and belugas, which represent the spirit of Alaska.

Logo:

Trivia:
1. It was the first U.S. airline to issue tickets online in 1995 and four years later, a pioneer in offering check-in and boarding pass via the Internet.
2. In 2009, the airline was ranked 7th among 100 best companies to work for, according to the Seattle Business Magazine. It was the only airline listed in the rankings. The airline also received a similar award in 2010 from the Human Rights Campaign Foundation for the airline's treatment of LGBT employees, investors and customers.

AQAD-449

Put Funda.

Brand Profile: ETIHAD AIRWAYS

It all started in July 2003 when a royal decree by Sheik Khalifa bin Zayed Al Nahyan decided to create an airline of the UAE flag. The new airline would have to reflect the warm and exceptional responsiveness Arabic, besides providing services of the highest level. It was named as ETIHAD AIRWAYS (the word "Etihad" means "union" in Arabic), and so a symbol of the bonding among the seven emirates that constitute the UAE.

In 2005, the first time, Etihad Airways carried more than 1 million passengers. In August 2006 the company launched ETIHAD GUEST, an effective loyalty program that currently has over 1 million members. Efforts to transform ETIHAD AIRWAYS an icon of the segment were rewarded in 2008 when the company was considered the 10th best airline in the world. In August 2009, through an investment of U.S. $ 70 million, the company developed a new concept of first class, named Diamond First Class, in which the service and comfort reached a hitherto unprecedented level for the segment. By 2010, Etihad Airways plans to touch 70 international destinations.

Etihad Airways currently sponsors the English club Manchester City Football Club, including the naming right of their stadium, the Ferrari team and also the main sponsor of the Abu Dhabi F1 Grand Prix (even created a special painting for one of its planes , as seen below in the image).

Trivia:
● Due to an agreement with its rival Emirates Airlines, the two airlines do not compete for the same routes.
● Sophisticated flight attendants' uniforms were designed by Italian Ettore Bilotta, and reflect the Arab culture in a global context.
● Etihad Airways, owns 29.2% in Air Berlin and 40% stake in Air Seychelles.

The Psychology of Color