Brand Profile: Alaska Airlines
In 1987, the company acquired control of Horizon Air regional airline founded in 1981, and Jet America. Horizon was then transformed into a subsidiary of ALASKA, and soon after adopted the new standardized image of the parent. After the collapse of the Soviet Union, the airline also operated regular flights to the Russian Far East, but these were suspended in 1998 due to financial crisis in Russia.
1. It was the first U.S. airline to issue tickets online in 1995 and four years later, a pioneer in offering check-in and boarding pass via the Internet.
2. In 2009, the airline was ranked 7th among 100 best companies to work for, according to the Seattle Business Magazine. It was the only airline listed in the rankings. The airline also received a similar award in 2010 from the Human Rights Campaign Foundation for the airline's treatment of LGBT employees, investors and customers.