Brand Update

Desi Brand

Brand Profile: Alaska Airlines

The airline originated in 1932 when Linious "Mac" McGee started his own airline, McGee Airways. In 1934 they teamed up with Star Air Service, which at that time, with a fleet of 15 aircraft, was the largest airline in Alaska. Another expansion occurred in 1937 with the purchase of Interior Alaska Airlines. The company then became known as Star Air Lines. Finally on May 2, 1944 the airline made ​​its first flight with the name of ALASKA AIRLINES.
In 1987, the company acquired control of Horizon Air regional airline founded in 1981, and Jet America. Horizon was then transformed into a subsidiary of ALASKA, and soon after adopted the new standardized image of the parent. After the collapse of the Soviet Union, the airline also operated regular flights to the Russian Far East, but these were suspended in 1998 due to financial crisis in Russia.
The airline uses special paints in some of its planes to draw attention to their corporate image through color and unusual shapes. Three of them represent the characters in Disney cartoons, and its main task is to promote holidays in Disneyland Resort in California. Others refer to themes commonly associated with the state of Alaska, for example, a Boeing 737-400 painted with a giant salmon (dubbed the "Salmon Thirty Salmon"), or The Spirit of Alaska Statehood, whose painting is very colorful composed by Eskimo sled being pulled by dogs and belugas, which represent the spirit of Alaska.


1. It was the first U.S. airline to issue tickets online in 1995 and four years later, a pioneer in offering check-in and boarding pass via the Internet.
2. In 2009, the airline was ranked 7th among 100 best companies to work for, according to the Seattle Business Magazine. It was the only airline listed in the rankings. The airline also received a similar award in 2010 from the Human Rights Campaign Foundation for the airline's treatment of LGBT employees, investors and customers.
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