Brand Update

Desi Brand


It all started in July 2003 when a royal decree by Sheik Khalifa bin Zayed Al Nahyan decided to create an airline of the UAE flag. The new airline would have to reflect the warm and exceptional responsiveness Arabic, besides providing services of the highest level. It was named as ETIHAD AIRWAYS (the word "Etihad" means "union" in Arabic), and so a symbol of the bonding among the seven emirates that constitute the UAE.
In 2005, the first time, Etihad Airways carried more than 1 million passengers. In August 2006 the company launched ETIHAD GUEST, an effective loyalty program that currently has over 1 million members. Efforts to transform ETIHAD AIRWAYS an icon of the segment were rewarded in 2008 when the company was considered the 10th best airline in the world. In August 2009, through an investment of U.S. $ 70 million, the company developed a new concept of first class, named Diamond First Class, in which the service and comfort reached a hitherto unprecedented level for the segment. By 2010, Etihad Airways plans to touch 70 international destinations.

Etihad Airways currently sponsors the English club Manchester City Football Club, including the naming right of their stadium, the Ferrari team and also the main sponsor of the Abu Dhabi F1 Grand Prix (even created a special painting for one of its planes , as seen below in the image).

● Due to an agreement with its rival Emirates Airlines, the two airlines do not compete for the same routes.
● Sophisticated flight attendants' uniforms were designed by Italian Ettore Bilotta, and reflect the Arab culture in a global context.
● Etihad Airways, owns 29.2% in Air Berlin and 40% stake in Air Seychelles.
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