Bizdom

MakeMyTrip - 'Memories Unlimited'

MakeMyTrip.com, which is an online travel agency, has unveiled a new communication strategy that looks to underline its promise of creating memorable experiences for its customers apart from offering the best holiday packages and deals. The campaign captures MakeMyTrip's positioning of a complete travel solutions provider offering premium holiday experiences that are unforgettable.

The light-hearted TVC's plot revolves around a man who has lost his memory and is being coaxed by his family members and doctor to remember something from his past. While he tries to remember his past, all that flashes in his mind are memories of enjoyable trips and holidays he has taken around the world. The man does not recognise his family members but the only name that comes to his mind is - MakeMyTrip.

Brand Ambassador - Ranbir Kapoor : Tata DoCoMo

Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador.

Docomo’s new campaign ‘Make it simple, silly"

He is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years.

Evolution Of The Telephone Infographic

Via: PowWowNow Conference Calls

IPL Brand Update

UltraTech Cement Limited, the single largest cement brand in the country today announced its partnership with the IPL Team Deccan Chargers. UltraTech Cement has been behind various cricketing events and has been associated with IPL T20 for the past few years.

Linc Pen would continue as a partner of both the Rajasthan Royals and Kolkata Knight Riders from IPL 2010. Additionally this season, they will also be the Principal Sponsor for the Deccan Chargers.

Yamaha ties up with Deccan Chargers as official team partner

Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4.

ACC Limited, India's leading cement manufacturer, is pleased to announce the renewal of its association with Kings XI Punjab in Season 4 of the Indian Premier League 2011.

Byte: ACC has a long and rich history of being associated with the game since the 1940s and 1970s when many of the country's great cricket players were employees of the company. The legendary Madhav Mantri joined ACC as a young executive in 1946. ACC was amongst the first companies in India to offer full-time employment to cricketers during this period. Several cricket legends were employees of ACC during their active cricket careers like Rusy Mody, Ramakant Desai, Bapu Nadkarni, Dilip Sardesai, Polly Umrigar, Sunil Gavaskar and Karsan Ghavri among others. India's Test team at the time often had seven or eight players who were also full-time employees of ACC. So close was this bond that sportsmen affectionately referred to ACC's second name as being "All Cricketers Company".

Aus/NZ hailed ‘the world’s toughest backyard’ in cricket world cup promo

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Sony Infographic – The History of 3D

It all started in 1890, when William Friese-Green filed a patent for a 3D movie process that uses two screens. However it was not until 1922 when the first 3D film show occurred. This took place in Los Angeles, and the movie was The Power of Love. After that, not much happened until 1970, when technology improved, and then cool 3D movies like Jaws and Friday the 13th Part III debuted.

Source: Buzz Hays @ Sony

Tension free KKR will win

'KKR Tension Mat Le Yaar' is a motivational consumer campaign that opens up an interactive engagement platform for KKR fans to interact with each other and their favourite team. The campaign will make extensive use of the digital and mobile mediums to enable KKR fans to interact and share their stress busting mantras with the KKR team on both, match and off-match days.