'Sanchar Shakti ' for Rural Women Launched

Sanchar Shakti envisages bringing together the combined efforts and contributions of Department of Telecommunication (DoT), Universal Service Obligation Fund (USOF), mobile and Mobile Value Added Service Providers, Telecom Equipment Manufacturers and their partner NGOs to use ICT to empower rural women. NABARD and U.N Women have also been involved in the development of this scheme. 

Smt. Pratibha Devisingh Patil, the President of India launched “Sanchar Shakti”, a DOT-USOF’s “Scheme for Mobile Value Added Service (VAS) and Information Communication Technology (ICT) related Livelihood Skills for Women’s SHGs in rural India. A book “Sanchar Shakti” on the scheme specially designed by the National Institute of Design was released by Shri Kapil Sibal, the Union Minister of Communications and IT and presented to the President marking the eve of International Women’s Day.

Bytes:-

The Sanchar Shakti scheme includes four categories of projects aimed at rural women’s SHGs:

a)       Provision of subsidized mobile VAS subscription to SHGs with a service validity/warranty of at least one year

b)       Setting up of SHG run mobile repair centers in rural areas

c)       Setting up of SHG run modem repair centers in rural areas

d)       Setting up of SHG run solar based mobile/CDMA FWT charging centers in rural areas

AQAD - 267

Whats funda?

bizdomonline@gmail.com

Coca Cola - New Campaign 'Brrr'

Coca-Cola India launched its new television commercial as part of the 'Brrr' campaign , which has run in around 41 markets across the globe. The Indian version features Bollywood actor Imran Khan.

Trivia:-

"Coca-Cola Brrr" originally shot for the African market, the "Brrr" campaign has gained such popularity and success that it has featured on YouTube's top viewed videos and has even given rise to fan clubs on Facebook. The communication is based on a spontaneous Brrr expression, an inexplicable and spontaneous feeling of upliftment one derives after sipping an icy cold Coca-Cola. 

I-Mark: India's Quality benchmark for design

The India Design Council launched a campaign to foster awareness about good design in India by launching a quality benchmark - the I-Mark –a tag which, upon conferment, will denote good design in products, services, objects and works.

The 'I-Mark' is a stylised motif which uses the alphabets 'I' and 'M' to denote the mark and has been designed by two young Pune-based designers.

'The objective of the I-Mark is to raise profile of Indian design, increase awareness of design to encourage students to study new design programmes. The award will also make entrepreneurs aware of ways in which design is integral to business planning,' said Pradyumna Vyas, member-secretary of the India Design Council.

'Since times immemorial, design and aesthetics have been vital to Indian mythology which has a dedicated god of design in Lord Visvakarma who built temples, palaces, temples and dams,' said Vyas, who is also the director of the Ahmedabad-based National School of Design. 

'Companies and designers will have to apply for I-Mark for their products. A product which bears the mark will be an example of holistic product development combining quality, aesthetics, functionality, technological finesse, pragmatism and safety - the basic tenets of good design,' Vyas told agencies.

Bytes:-
The I-Mark will be the Indian equivalent of the famed Japanese G-Mark, the highest quality marking for industrial design in Japan, which leads the world in industrial design innovations, Vyas said.

AQAD - 266

Which automobile company's concept car is this?

bizdomonline@gmail.com

AQAD 265

Its a map of what?

bizdomonline@gmail.com

AQAD - 264

Identify the gentleman on the left-side.

bizdomonline@gmail.com

Godrej FairGlow - 'No Samjhauta’ campaign

Godrej FairGlow has launched an activation programme - ‘No Samjhauta’ campaign - to encourage non-users into sampling the soap. Over the next few months, customers from across major cities in Maharashtra and Punjab will be encouraged to swap their ordinary beauty soap with FairGlow.

The company has roped in television actress Surveen Chawla and Marathi actress Tejaswini Pandit to promote the campaign.

Internet radio platform for cricket

Channel 2 Group's internet radio platform for cricket, www.cricketfreeq.com was launched by cricket legend Kapil Dev, as part of its broadcasting foray into the cricket World Cup 2011. India's first internet radio channel on cricket features Sunil Gavaskar, Kapil Dev and Sir Clive Lloyd as expert commentators.

The company joined hands with Reliance Communications (RCOM) to distribute broadcast content on mobile networks across the world.

Bytes:-

- Channel 2 Group, promoted by Dubai-based Indian businessman Ajay Sethi, has acquired radio broadcast rights for leading sports events like the Cricket World Cup 2011, English Premier League & Dutch League (Football), Rugby World Cup, Wimbledon, Australian Open & US Open (Tennis) and major pro Golf Tours such as US PGA, The Masters, and Ryders.

- The group's content tie-ups with leading terrestrial radio channels include Sirius XM, North America, Channel 4 Radio Network for Middle East and CMC Corporation Caribbean.

- Key sponsors for www.cricketfreeq.com for the ICC Cricket World Cup 2011 include MoneyGram, for its three-nation ‘Cricket for Peace' concerts, SpiceJet and Travel Port.

AQAD - 263

What's special? (Easy One)

bizdomonline@gmail.com