Brand Update

Desi Brand

Coca Cola - New Campaign 'Brrr'

Coca-Cola India launched its new television commercial as part of the 'Brrr' campaign , which has run in around 41 markets across the globe. The Indian version features Bollywood actor Imran Khan.

"Coca-Cola Brrr" originally shot for the African market, the "Brrr" campaign has gained such popularity and success that it has featured on YouTube's top viewed videos and has even given rise to fan clubs on Facebook. The communication is based on a spontaneous Brrr expression, an inexplicable and spontaneous feeling of upliftment one derives after sipping an icy cold Coca-Cola. 

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