Brand Update

Desi Brand

Internet radio platform for cricket

Channel 2 Group's internet radio platform for cricket, was launched by cricket legend Kapil Dev, as part of its broadcasting foray into the cricket World Cup 2011. India's first internet radio channel on cricket features Sunil Gavaskar, Kapil Dev and Sir Clive Lloyd as expert commentators.

The company joined hands with Reliance Communications (RCOM) to distribute broadcast content on mobile networks across the world.


- Channel 2 Group, promoted by Dubai-based Indian businessman Ajay Sethi, has acquired radio broadcast rights for leading sports events like the Cricket World Cup 2011, English Premier League & Dutch League (Football), Rugby World Cup, Wimbledon, Australian Open & US Open (Tennis) and major pro Golf Tours such as US PGA, The Masters, and Ryders.

- The group's content tie-ups with leading terrestrial radio channels include Sirius XM, North America, Channel 4 Radio Network for Middle East and CMC Corporation Caribbean.

- Key sponsors for for the ICC Cricket World Cup 2011 include MoneyGram, for its three-nation ‘Cricket for Peace' concerts, SpiceJet and Travel Port.
Copyright © 2013 Bizdom