Kmart - Official sponsor of WWE

World Wrestling Entertainment (WWE) announced that Kmart will be the exclusive presenting sponsor of all the WWE’s US live events throughout 2011. The partnership encompasses promotional rights to WWE’s pop-culture extravaganza WrestleMania®, exposure at all WWE pay-per-view events and the more than 250 WWE live shows. 

Reliance Brands & Steve Madden came together

Reliance Brands announced an exclusive long-term license agreement with designer Steven Madden to launch his fashion-forward range of footwear and accessories.

Positioned as a bridge between hi-street and luxury, the brand aims to target women between 16-40 years and will offer a range of fashion forward, of-the-moment designs across footwear and a variety of accessories. The stores will also offer Madden Girl, a fashionable line for younger girls.

Bytes:-

In India, the company will sell women's fashion accessories and footwear under the brands 'Steven', 'Steve Madden', 'Madden Girl' and 'Big Buddha'.

'Bharat Bandh' campaign from Set Max

Max, the official broadcaster of the IPL, has unveiled its marketing and communication campaign.The new positioning for IPL4 is 'IPL on, toh Bharat Bandh'.

Directed and filmed by noted ad-film and feature-film director Shashank Ghosh, this series of films is being produced by director Rajkumar Hirani. Rajkumar Hirani, Producer of Canvas Films, says, "When my partner Sanjiv Kishinchandani and I, first heard the idea of the Bharat Bandh, I realized that it had huge potential. If I had the time, I would have directed it myself. The next best way was to produce it, offer inputs and oversee it.  Finally Shashank directed them. I feel he has done a brilliant job. I'm sure these films will bring a definite smile to people's faces." 

AQAD - 262

Identify it.

bizdomonline@gmail.com

AQAD - 261

Whose campaign is this? (Hint - Think Nation)

Reply to bizdomonline@gmail.com

Brand Update - JCPenney

JCPenney was first opened as a dry-goods store named the “Golden Rule” in Kemmerer, Wyoming by James Cash Penney in 1902. JCPenney transformation “to become America’s favorite shopping destination for discovering great styles at compelling prices” is celebrated with a “bold new logo”. 

The new logo has been designed by Luke Langhus, a third-year graphic design student at the University of Cincinnati’s College of Design, Architecture, Art, and Planning. 

To choose a new logo design, jcpenney sought submissions that reflect a wide range of perspectives. Participants included the Company’s associates, several design agencies and two art schools — University of Cincinnati and Rhode Island School of Design — that collectively submitted over 200 designs for consideration.
— Press Release

AQAD - 260

Identify the gentleman.

bizdomonline@gmail.com

Colgate Palmolive’s Fab laundry detergent

Colgate Palmolive’s Fab laundry detergent and Fluffy fabric conditioner is designed to target younger women which is a deviation from the standard practice of targeting mummys. 

AQAD - 259

What's funda?

bizdomonline@gmail.com

Diageo acquired Turkish distiller Mey Icki

World's biggest spirits maker, Diageo Plc and the owner of well-known brands like Johnnie Walker, Bushmills whiskies, Smirnoff and Baileys is buying Turkish distiller Mey Icki, for an enterprise value of 3.3 billion Turkish lira ($2.1 billion) to add Turkey's popular drink Raki to its stable of alcoholic beverages. 

Mey Içki is the leading spirits producer and distributor in Turkey. It is the market leader in Raki, the biggest spirits category in Turkey, and has a leading position in vodka. Aniseed-flavoured Raki is considered the national drink in Turkey and is, by far, the leading category in the spirits market representing 80 per cent of total spirits consumed. Mey Içki's Yeni Raki is the category leader with retail sales of over $765 million, which puts it amongst the largest global spirit brands.