Brand Update

Desi Brand

Reliance Brands & Steve Madden came together

Reliance Brands announced an exclusive long-term license agreement with designer Steven Madden to launch his fashion-forward range of footwear and accessories.

Positioned as a bridge between hi-street and luxury, the brand aims to target women between 16-40 years and will offer a range of fashion forward, of-the-moment designs across footwear and a variety of accessories. The stores will also offer Madden Girl, a fashionable line for younger girls.

In India, the company will sell women's fashion accessories and footwear under the brands 'Steven', 'Steve Madden', 'Madden Girl' and 'Big Buddha'.
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