Brand Update

Desi Brand

Diageo acquired Turkish distiller Mey Icki

World's biggest spirits maker, Diageo Plc and the owner of well-known brands like Johnnie Walker, Bushmills whiskies, Smirnoff and Baileys is buying Turkish distiller Mey Icki, for an enterprise value of 3.3 billion Turkish lira ($2.1 billion) to add Turkey's popular drink Raki to its stable of alcoholic beverages. 

Mey Içki is the leading spirits producer and distributor in Turkey. It is the market leader in Raki, the biggest spirits category in Turkey, and has a leading position in vodka. Aniseed-flavoured Raki is considered the national drink in Turkey and is, by far, the leading category in the spirits market representing 80 per cent of total spirits consumed. Mey Içki's Yeni Raki is the category leader with retail sales of over $765 million, which puts it amongst the largest global spirit brands.
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