PUMA Creative Factory

PUMA launched the PUMA Creative Factory, a new shoe customization concept that blends virtual and real elements to deliver an innovative and authentic sneaker design experience.

Customers now have a chance to put their creative savvy to work at the PUMA Store, Linking Road, Mumbai and build their very own sneakers from an assortment of materials and fabrics to make a one-of-a kind pair of PUMA Creative Factory sneakers. This will subsequently be taken to the PUMA Stores at South Extension (New Delhi) and Garuda Mall (Bangalore). PUMA will provide all the needed tools to let consumers be the designer, including fabrics, materials and use of an Apple iPad for rendering the final design. Customers start by choosing a footwear style – either the Basket or First Round – and then mix and match colors and fabrics to create a truly one-of-a-kind kick.

Together with zooom productions, kirshenbaum bond senecal + partners, Spies & Assassins unit and Viget Labs, PUMA has created a new tool for shoe customization using an old-fashioned workbench with an assortment of materials and fabrics together with an Apple iPad for rendering the final design on a custom-built application. Beginning in December, customers will have a chance to use their creative savvy to craft a pair of one-of-a-kind sneakers in selected stores in locations such as Mumbai, Bangalore, Delhi, Cape Town, Dubai, Bucharest and Moscow.

The in-store workbench fixture, designed by zoom productions and produced by adpl solutions, was inspired by the old look of a shoe-making studio, while the iPad application created by Spies & Assassins reminds you that the year is still 2010 and enables consumers to visualize billions of possible material and color combination.

Shariah 50 index

The Bombay Stock Exchange launched India's first Shariah-compliant index The `BSE Tasis Shariah 50' index, to promote financial inclusion among Muslims.

The index comprises 50 of the largest and most liquid Shariah-compliant stocks within the BSE 500. It has been launched by the BSE along with Taqwaa Advisory and Shariah Investment Solutions (Tasis), which has been involved with most of the Shariah-compliant financial products launched in the country.

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Tata Asset Management Ltd earlier this year set up the Tata Indian Shariah Equity Fund to tap investments from the Gulf and the Middle East.

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'Aalami Sahara' goes on air

Sahara India Pariwar launched its first exclusive Urdu news television channel Aalami Sahara aimed at reaching four million viewers in India and manifold in 53 other countries. The channel was launched amid a poetry recitation by Munnawar Rana from his book ‘Muhajir-nama’. Doordarshan and Eenadu already have Urdu channels.

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Sahara News Network already publishes Roznama Rashtriya Sahara (an Urdu daily), Aalami Sahara (a weekly magazine) and Bazm-e-Sahara (a monthly tabloid). Roznama publishes 16 editions from 10 centers for its 3.15 million readers. There are 5,25,000 million readers of the Urdu weekly, while there are 500,000 for Bazm-e-Sahara (Urdu monthly). Earlier, Rozanama went online in October 2010. This was the first time when a complete Urdu newspaper and magazine were made available on Internet.

Brand Ambassador - Dilshan & Malinga : Pepsi

Pepsi-Cola Srilanka announced its tie-up up with leading Sri Lankan cricketers Tillakaratne Dilshan and Lasith Malinga. 

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Along with Pepsi; LG, Reliance, Hero Honda, Emirates, Yahoo, Reebok, Castrol and MoneyGram are the other sponsors of the ICC.

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Wait Mat Kar - Titan Sonata

Sonata, India’s largest selling watch brand from the house of TATA, announced the make-over of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline, ‘Wait Mat Kar’.

Sonata’s tag line “Wait Mat Kar” – reflects the urgency, impatience and go-getter attitude of the youth. The new tag line and logo will be unveiled to consumers through a new campaign for the Sonata Super Fibre collection – an array of “strong, stylish & affordable” watches targeted at “college-going” youngsters. 

  

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Titan launched Sonata in 1997 at price point starting at Rs500 which is having M S Dhoni as its brand ambassador. The company is looking to up distribution in the rural markets, advertising it more, and launching newer models at as low as Rs275 to entice consumers to shift from non-branded watches. 

Of the 13 million watches it sells annually, 6 million are Sonatas. The flagship brand Titan and the youth-oriented Fastrack sell 4 million and 2 million units per year. 

Brand Ambassador - Sonakshi Sinha : Dyna Soaps

The Dabangg's desi beauty, Sonakshi Sinha has been signed as a new brand ambassador for Dyna Soaps, which was earlier sponsored by the Katrina Kaif.

Guinness World Records - Ab India Todega

Viacom18’s Hindi general entertainment channel (GEC) Colors has secured the television rights to show the "Guinness World Records", a format it hopes to Indianise for the local audiences. The new show, Guinness World Records, Ab India Todega, will premiere in early 2011 and is being produced by Miditech.

India will be the third Asian country in the world to air this format-based reality show. The original production includes markets such as USA, UK, Australia, New Zealand, Japan, Spain, France, Germany, Italy, Scandinavia, Poland, Portugal, Greece and China. These original productions are complemented by distribution deals in an additional 80 territories, spanning six continents. 

Guinness World Records will validate the achievements of talented Indians as they attempt to break existing records. 

For Colors, it will be the fifth international format-based reality show. The channel has earlier aired Khataron Ke Khiladi (Fear Factor), Bigg Boss (Big Brother), India’s Got Talent (Got Talent) 100% (Argentinean format – 100% Lucha). 

WikiLeaks is now English

It happened to Xerox and recently to Google, and next in the line is ‘wikileaks’ which has joined the list of proper names that are common enough to enter the English language as their own word. Texas-based Global Language Monitor said the website WikiLeaks, which has publicly released thousands of confidential US government documents, has been referred to by so many people that it has met the criteria of reach, depth and breadth to be considered its own word. 

“Wikileaks joins a number of new media and high technology companies whose names and functions are being incorporated into the language,” said Paul JJ Payack, who heads Global Language Monitor (GLM). “These include Google, Twitter and the ‘friending’ function of Facebook.” GLM’s research shows the word first appearing in global media in 2006. It has now been cited more than 300 million times. The group’s standards include a minimum of 25,000 citations in English-speaking media. 

Payack said as a word, wikileaks is spelled without the capitalised W or L, but when referring to the website, the spelling remains WikiLeaks. It is similar to when Google is used as a verb, as in “googled,” or searched, for a subject. His group, which focuses its research on the use of English words in the media, recently said “spillcam,” a reference to the camera videotaping oil gushing from the BP oil well blowout in the Gulf of Mexico, was among the top words of 2010.