Brand Update

Desi Brand

PUMA Creative Factory

PUMA launched the PUMA Creative Factory, a new shoe customization concept that blends virtual and real elements to deliver an innovative and authentic sneaker design experience.
Customers now have a chance to put their creative savvy to work at the PUMA Store, Linking Road, Mumbai and build their very own sneakers from an assortment of materials and fabrics to make a one-of-a kind pair of PUMA Creative Factory sneakers. This will subsequently be taken to the PUMA Stores at South Extension (New Delhi) and Garuda Mall (Bangalore). PUMA will provide all the needed tools to let consumers be the designer, including fabrics, materials and use of an Apple iPad for rendering the final design. Customers start by choosing a footwear style – either the Basket or First Round – and then mix and match colors and fabrics to create a truly one-of-a-kind kick.

Together with zooom productions, kirshenbaum bond senecal + partners, Spies & Assassins unit and Viget Labs, PUMA has created a new tool for shoe customization using an old-fashioned workbench with an assortment of materials and fabrics together with an Apple iPad for rendering the final design on a custom-built application. Beginning in December, customers will have a chance to use their creative savvy to craft a pair of one-of-a-kind sneakers in selected stores in locations such as Mumbai, Bangalore, Delhi, Cape Town, Dubai, Bucharest and Moscow.

The in-store workbench fixture, designed by zoom productions and produced by adpl solutions, was inspired by the old look of a shoe-making studio, while the iPad application created by Spies & Assassins reminds you that the year is still 2010 and enables consumers to visualize billions of possible material and color combination.
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