Viacom18’s Hindi general entertainment channel (GEC) Colors has secured the television rights to show the "Guinness World Records", a format it hopes to Indianise for the local audiences. The new show, Guinness World Records, Ab India Todega, will premiere in early 2011 and is being produced by Miditech.
India will be the third Asian country in the world to air this format-based reality show. The original production includes markets such as USA, UK, Australia, New Zealand, Japan, Spain, France, Germany, Italy, Scandinavia, Poland, Portugal, Greece and China. These original productions are complemented by distribution deals in an additional 80 territories, spanning six continents.
Guinness World Records will validate the achievements of talented Indians as they attempt to break existing records.
For Colors, it will be the fifth international format-based reality show. The channel has earlier aired Khataron Ke Khiladi (Fear Factor), Bigg Boss (Big Brother), India’s Got Talent (Got Talent) 100% (Argentinean format – 100% Lucha).