Brand Update

Desi Brand

'Aalami Sahara' goes on air

Sahara India Pariwar launched its first exclusive Urdu news television channel Aalami Sahara aimed at reaching four million viewers in India and manifold in 53 other countries. The channel was launched amid a poetry recitation by Munnawar Rana from his book ‘Muhajir-nama’. Doordarshan and Eenadu already have Urdu channels.

Sahara News Network already publishes Roznama Rashtriya Sahara (an Urdu daily), Aalami Sahara (a weekly magazine) and Bazm-e-Sahara (a monthly tabloid). Roznama publishes 16 editions from 10 centers for its 3.15 million readers. There are 5,25,000 million readers of the Urdu weekly, while there are 500,000 for Bazm-e-Sahara (Urdu monthly). Earlier, Rozanama went online in October 2010. This was the first time when a complete Urdu newspaper and magazine were made available on Internet.
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